transmedia

Taking The First Steps in Transmedia

First, a full disclaimer. I’m writing this post not so much for you, dear reader, as I’m doing it for myself. Let me explain. As I’m increasingly working with people who have no or little experience of transmedia (or even cross media or any of the theories or practices behind multiplatform storytelling), I find myself…Read more Taking The First Steps in Transmedia

Three advice on pitching

I’ve been pitching things for over a decade – from ready-made shows to interactive concepts, from television formats to transmedia projects. I’ve pitched to all kinds of people; investors, buyers, jurys, collaborators, colleagues… you name it. Lately I’ve been asked to hold some pitching workshops for PhD students and researchers at the university I’m affiliated…Read more Three advice on pitching

MIPJunior, MIPCOM and Transmedia Living Lab – a travel log

I’ve spent some time traveling around Europe the past couple of weeks, attending first the bustling MIPJunior and MIPCOM on the Croisette in Cannes, then swiftly flying over to Madrid to speak at Fundacion Telefonica’s event Transmedia Living Lab. The MIPs were as overwhelming as always, especially trying to cram a full week’s worth of…Read more MIPJunior, MIPCOM and Transmedia Living Lab – a travel log

Cross media the Adriatic way

I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism industry with each other and with experts on everything from transmedia storytelling to SEO to TV production to augmented reality. It’s…Read more Cross media the Adriatic way

Combining for cross media – the Filmteractive Festival

Last year I attendend the Filmteractive Festival in Poland for the first time. It was an energetic event with a certain evangilizing feel to it. As cross media and transmedia is not yet as widespread in Eastern Europe as in other parts of the world, Filmteractive felt like it had an important role to play…Read more Combining for cross media – the Filmteractive Festival

Five golden principles of audience engagement

So, what I would like is to continuously create content that resonates deeply with the intended target audience. The would be an audience that takes what I’ve created or helped create to heart, that engages in the way they’re intended to engage and that teaches the creators a thing or ten about their own creation…Read more Five golden principles of audience engagement

Possibly impossible – the challenging art of looking past what is possible to what is probable

Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable

Bringing convergence to the people

I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media…Read more Bringing convergence to the people

Transmedia 2.0 – a review

Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an in-depth look at why transmedia storytelling methods can give creators and producers a decisive edge when it comes to standing out among the crowd…Read more Transmedia 2.0 – a review

To belong and be unique – how transmedia can help

One discussion I had at Input 2014 arose from a Twitter conversation I’d had with people attending the Mobile West Africa conference in Lagos, Nigeria. There, the mobile penetration is quite amazing, and mobile reportedly counts for 9.5% of Nigeria’s total GDP. The truth I realized while talking about how youth in Nigeria use mobile…Read more To belong and be unique – how transmedia can help