transmedia

Be there for your audience

From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…Read more Be there for your audience

Media and Us – An Interview With Jeff Gomez

This is an excerpt of Starlightrunner's CEO Jeff Gomez' contribution to "One Year in Now Media vol V". Where do you feel the media world is at the moment, and how has it evolved in 2015? I’m fascinated with how young people are using media as an extension of identity. Because we can touch and…Read more Media and Us – An Interview With Jeff Gomez

Blowing up silos – the evolution of media is just beginning

I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning

One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

Think inside your boxes – find new ways to reach and engage an audience

Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience

Get ready to do a Dark Detour

Last year Steve Peters and Alison Norrington launched the first installment of Dark Detour, a Halloween multiplatform ghost story that gained a considerable amount of interest as well as eager participants. This year they're back, bolstered by the addition of Jenni Powell and with a new rabbit hole to dive into, called "All That Glitters".…Read more Get ready to do a Dark Detour

The Great Narrative

Over the summer I’ve actively tried to avoid doing what I’ve been doing for the past couple of decades – craft stories, design and produce them and tell them to an intended audience. I’ve found that I tend to absorb myself in my own projects to quite an extent, and in turn have found it…Read more The Great Narrative

ForwardSlashStory – the stone that sends the ripples

I’ve been trying to write down my experience of attending F/S 2015 several times already. It’s been difficult. Mostly because I feel what I learned – or, rather, immersed – there has yet to sink in properly. Sink in, and rise to the surface again. I agree wholeheartedly with what people have written about it…Read more ForwardSlashStory – the stone that sends the ripples

The No-Plan Plan

One evening a couple of weeks ago I found myself in deep conversation with a couple of people. Hank and Julia and I were discussing the notion of the Plan-life and its’ counterpart, the No-Plan life, reflecting on how the notion of these two impacted our own lives. The discussion continued sporadically over the next…Read more The No-Plan Plan

Starting a project? Feeling less than sure? Read this.

These past couple of days I was kindly invited to BoostHBG, an organisation doing great things for the cross- and transmedia practicioners (and VR producers and short film producers etc and so on) in the south of Sweden. My mission was to help some projects a little bit further along the way to fruition. The…Read more Starting a project? Feeling less than sure? Read this.