Visualizations and layers – storytelling evolving

While researching methods from around the world, in order to see how I can incorporate the best practices into my daily work, I’ve stumbled upon a great number of interesting solutions, methods and principles. One of these, that I felt resonated very clearly with the post I wrote last week about ”Layered Storytelling”, is an…Read more Visualizations and layers – storytelling evolving

Rebooting our creative minds – are we worthy of an audience?

  Over the past few weeks I’ve been writing about some principles I feel are crucial for anyone creating stories and content today, while hoping to reach and engage people with said stories and content. There are many ways for us to look at what we’re doing. There are many tips and tricks to keep…Read more Rebooting our creative minds – are we worthy of an audience?

Layered storytelling – the art of the future

I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…Read more Layered storytelling – the art of the future

Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience

Be there for your audience

From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…Read more Be there for your audience

Media and Us – An Interview With Jeff Gomez

This is an excerpt of Starlightrunner's CEO Jeff Gomez' contribution to "One Year in Now Media vol V". Where do you feel the media world is at the moment, and how has it evolved in 2015? I’m fascinated with how young people are using media as an extension of identity. Because we can touch and…Read more Media and Us – An Interview With Jeff Gomez

Blowing up silos – the evolution of media is just beginning

I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning

One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

Think inside your boxes – find new ways to reach and engage an audience

Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience