In my last post I shared some thoughts on the importance of earning the trust of your audience, a crucial thing for any creator and storyteller. If your audience does not trust you, or if you betray their trust, you will either be largely ignored or face a world of hurt at some point. This,…Read more A word on trust
media
Earning the trust of your audience
The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience
Storyteller and bridge builder
When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…Read more Storyteller and bridge builder
Be there for your audience
From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…Read more Be there for your audience
Creating a future through stories
The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…Read more Creating a future through stories
Blowing up silos – the evolution of media is just beginning
I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning
One Year in Now Media – 2015
So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015
Transmedia in 2015
I’ve been eagerly studying, creating, curating and producing in the transmedia vein for the past few years, ever since the cross-media me saw the light of transmedia storytelling in a conference room in Cardiff in the summer of 2010. I’ve taken part of all the different discussions on what transmedia really is and what it’s…Read more Transmedia in 2015
Laughter and lightness – an interview with Christy Dena
This interview with Christy Dena was done for the publication One Year In Now Media Vol IV. Here it is, complete with embedded presentations of the projects mentioned. AUTHENTIC IN ALL CAPS won a number of awards in 2014, so this was probably a pretty neat year for you? What were the highlights? Yes,…Read more Laughter and lightness – an interview with Christy Dena
Exploring international interactive storytelling
An interview with Ingrid Kopp, the director of digital initiatives at Tribeca. (The following interview was for the publication One Year In Now Media Vol IV. Here it is republished in full, complete with the projects mentioned embedded ) You’ve been all over the world in 2014 - what things excited you the most? What…Read more Exploring international interactive storytelling
Simon Staffans // Evolving Media 