Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that – as inspiration and guidance when including mobile in a transmedia project – the ”5 Rs” should be considered. These were, in…Read more Mobile, transmedia and timing
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Nordic Transmedia Meetup and Nordic Game 2013
The most prevalent feeling I have of attending the Nordic Transmedia Meetup and Nordic Game in Malmö, Sweden last week is one of ”so, we’ve finally arrived!”. See, some years ago when I was introduced – and for the first time actually grasped – the concept of transmedia (according to a definition I, like all…Read more Nordic Transmedia Meetup and Nordic Game 2013
Talking transmedia
Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember it right now. So you let it slide, confident that ”it’ll come back to you” at some point. Right now,…Read more Talking transmedia
It’s the new style – producing in a multiplatform and interactive world
This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling that expands on more traditional forms of the same. I’ve already talked quite enough about ”Defiance”, for instance here, but it will be extremely interesting to see…Read more It’s the new style – producing in a multiplatform and interactive world
Branded content – one way forward
One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward
Defiance – defying the odds
I will admit I was at times being a bit sceptical towards ”Defiance”, the transmedia project from Syfy. I felt it could be great, but at the same time I was afraid of being let down (again), or having to witness a project where everyone involved decided to try too much and achieving too little.…Read more Defiance – defying the odds
MIPFormats Day Two
Short post from yesterday, which saw the second day of MIPFormats conclude to make way for MIPTV today. I only attendend some of the conferences as I was running between meetings, but here are some things I took away with me: - That one original show that will be big and shiny and 9pm on…Read more MIPFormats Day Two
Word of mouth – an essential ingredient
An essential issue for transmedia projects is word-of-mouth. It is of course essential for any other project as well, but especially for transmedia projects as their eventual success is often quite dependent on audience engagement and interaction. With regards to this, there are few things as effective as word-of-mouth marketing to foster audience engagement. To…Read more Word of mouth – an essential ingredient
MIPFormats and MIPTV – is it on?
To my delight I’ve seen a lot of great transmedia-related projects turning up left and right in the TV business over the past months. One of the most obvious is of course ”Defiance”, which for the first time tries to blend an MMO 3rd person shooter with a scifi TV series and let the two…Read more MIPFormats and MIPTV – is it on?
The Three ”T”:s – TV, Twitter and Transmedia
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia
Simon Staffans // Evolving Media 