Combining for cross media – the Filmteractive Festival

Last year I attendend the Filmteractive Festival in Poland for the first time. It was an energetic event with a certain evangilizing feel to it. As cross media and transmedia is not yet as widespread in Eastern Europe as in other parts of the world, Filmteractive felt like it had an important role to play…Read more Combining for cross media – the Filmteractive Festival

Five golden principles of audience engagement

So, what I would like is to continuously create content that resonates deeply with the intended target audience. The would be an audience that takes what I’ve created or helped create to heart, that engages in the way they’re intended to engage and that teaches the creators a thing or ten about their own creation…Read more Five golden principles of audience engagement

Possibly impossible – the challenging art of looking past what is possible to what is probable

Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of…Read more Possibly impossible – the challenging art of looking past what is possible to what is probable

Bringing convergence to the people

I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media…Read more Bringing convergence to the people

Transmedia 2.0 – a review

Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an in-depth look at why transmedia storytelling methods can give creators and producers a decisive edge when it comes to standing out among the crowd…Read more Transmedia 2.0 – a review

To belong and be unique – how transmedia can help

One discussion I had at Input 2014 arose from a Twitter conversation I’d had with people attending the Mobile West Africa conference in Lagos, Nigeria. There, the mobile penetration is quite amazing, and mobile reportedly counts for 9.5% of Nigeria’s total GDP. The truth I realized while talking about how youth in Nigeria use mobile…Read more To belong and be unique – how transmedia can help

INPUT 2014 – some thoughts

I’ve spent a couple of days at the INPUT 2014 conference in Helsinki, Finland, together with 800 people predominantly from the public service media sector from all around the world. It’s been a couple of days of very in-depth looks at projects from different fields and different territories. I’ve stayed true to the cross-media track…Read more INPUT 2014 – some thoughts

Story propagation – what creators can learn from marketing

I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an audience around, a good programmer to be able to augment the story with tech that enhances the…Read more Story propagation – what creators can learn from marketing

The art of limiting

File this brief post under ”basic things that are really good to keep in mind at all times”. When it comes to cross media creation and transmedia storytelling development, the sky is the limit. You could make a good case for almost any media platform to be included. You could develop strategies for all existing…Read more The art of limiting

Transmedia – different fields, different uses

When I pitch projects to possible buyers, possible customers or possible collaborators, I frequently refrain from using the term ”transmedia”. I’ve found that it often interferes with discussions, moving it into a debate around definitions or general practices, rather than letting the talking focus on the project at hand. That, or it is (still) met…Read more Transmedia – different fields, different uses