Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons; trying to entice an audience to commit to a buy. In many cases…Read more Marketing and the Unending Complexity
Over the past few weeks I’ve been writing about some principles I feel are crucial for anyone creating stories and content today, while hoping to reach and engage people with said stories and content. There are many ways for us to look at what we’re doing. There are many tips and tricks to keep…Read more Rebooting our creative minds – are we worthy of an audience?
Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…Read more Solid economics in a fluid content world
It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…Read more Creating a Community From Scratch
In my last post I shared some thoughts on the importance of earning the trust of your audience, a crucial thing for any creator and storyteller. If your audience does not trust you, or if you betray their trust, you will either be largely ignored or face a world of hurt at some point. This,…Read more A word on trust
The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience
The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…Read more Creating a future through stories