Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.W. Edwards Deming Yesterday I wrote a short post about traditional media on the one hand and the possibilities brought by implementing something like transmedia storytelling on the other hand. My point was that traditional…Read more The Customer is Always Right
audience engagement
Patching the Patchwork
Photo by Diane Helentjaris on Unsplash So, as many others I’ve had quite a lot to do over the past six months. As the pandemic struck, some of our projects were immediately canned, and we right away tried to look at the situation as creatively as possible. There’s always a silver lining somewhere. We found…Read more Patching the Patchwork
Swimming in a sea of giants
Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants
Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
Playing to the masses
Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses
It’s WE, not ME
As some of you might know I started up my own company last year together with a former colleague of mine. I was expecting hard work - which it has been - and some challenging moments, which also have appeared from time to time. What I was hoping for, but didn’t fully dare count on,…Read more It’s WE, not ME
How to make your story resonate
If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate
Chasing the story
Regular readers of this blog know that I’m very much into storytelling, and almost as much into exploring how different media platforms can be utilized to create projects, story worlds and campaigns where the different parts build on each other, offering a total that is greater than the sum of its parts. Furthermore, how can…Read more Chasing the story
Dancing on the point of a needle – the art of stitching stories together
Recently I’ve been involved in evaluating and consulting on a number of projects touching on transmedia storytelling as well as virtual reality and generally striving to explore new territories and new ways of telling stories and reaching people. A discussion I had with one of the projects led to an analogy that feels truer the…Read more Dancing on the point of a needle – the art of stitching stories together
How to make the good sh*t (and profit in the long run)
I read a recent post today, a post that told some uncomfortable truths about where media is heading, why, and what there is to be done about it (which is not much, at least not if the media industry is continuing down the road it is at the moment). Joshua Topolsky, of The Verge and…Read more How to make the good sh*t (and profit in the long run)
Simon Staffans // Evolving Media 