audience engagement

Reach, visibility and engagement part three – platforms

In the two previous posts we’ve discussed topic and target groups, and how to view these two in the light of your need to reach people with your project in one way or another, engage with them and - preferably - arrive at some form of interaction and perhaps even a sense of loyalty towards…Read more Reach, visibility and engagement part three – platforms

Reach, visibility and engagement part two – target groups

Target groups In the previous post we looked at the topic of your project and what questions would need to be answered in order to enhance the possibilities for your project to reach and engage with people. And it’s exactly that which we’ll discuss in this post - how to look at and address your…Read more Reach, visibility and engagement part two – target groups

Reach, visibility and engagement part one – topic

This post is a part of a series on how to analyze a project - most likely in the documentary genre, but also applicable elsewhere - to arrive at a better understanding of what possibilities, challenges, required actions and necessary collaborations can be identified and acted upon to help the project to reach its full…Read more Reach, visibility and engagement part one – topic

The Customer is Always Right

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.W. Edwards Deming Yesterday I wrote a short post about traditional media on the one hand and the possibilities brought by implementing something like transmedia storytelling on the other hand. My point was that traditional…Read more The Customer is Always Right

Swimming in a sea of giants

Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants

Reaching out, engaging audiences – but to which extent?

The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?

Playing to the masses

Building a narrative, a project, a campaign is much like being a skilled DJ, fully in tune with the people on the dancefloor, with a deep knowledge of the music at hand and a mind trained to intuitively read the vibe of a large crowd of people. Back in the days - and we’re now…Read more Playing to the masses