When I pitch projects to possible buyers, possible customers or possible collaborators, I frequently refrain from using the term ”transmedia”. I’ve found that it often interferes with discussions, moving it into a debate around definitions or general practices, rather than letting the talking focus on the project at hand. That, or it is (still) met…Read more Transmedia – different fields, different uses
transmedia storytelling
The art of predicting the future
I’m a habitual blogger. When I feel I have something to share that might be of use to someone else, I write a blog post about it. Most often it is something rooted in something I’ve attended or some project I’ve been working on and challenges and solutions I’ve encountered while working on it. Sometimes…Read more The art of predicting the future
Thinking beyond screens
When Latitude released their ”Future of Storytelling II” research report last year, some things stood out as pretty exceptional to me. One of them was that of all the people they’d talked to – mostly tech-savvy persons in Brazil, the US and the UK – a total of 94% said they wanted storytellers to actively…Read more Thinking beyond screens
Seven hands-on transmedia tips
I’ve been approached to hold workshops a a couple of universities in the past week, and I’ve had to quite radically change my approach to suit the needs of students who are right now working on their very first cross media (or perhaps even transmedia) projects. One slide I felt I had to put in…Read more Seven hands-on transmedia tips
Five transmedia projects – spring 2014
Spring is fast approaching, unless we see some more disheartening cases of ”takatalvi” (Finnish for ”winter-that-creeps-up-from-behind”, a lovely word but a pretty irritating phenomena). With this in mind, and as the evolution of media and multiplatform storytelling apparently never slows down, here’s a continuation of my mini-series of looking at interesting projects in the transmedia…Read more Five transmedia projects – spring 2014
Funding cross platform content in 2014
One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability. Coming from the world of television, I believe the chances…Read more Funding cross platform content in 2014
For those about to embark on something transmedia, we salute you
The year has started briskly with a number of articles talking about 2014 as the year of the tipping point. Finally the audience is in place (granted, it has probably been in place for quite some time already) but even more crucially, the entertainment industry is poised to take advantage of this, by moving into…Read more For those about to embark on something transmedia, we salute you
Year 2013 – The Projects
So, as you might’ve noticed, I released a look at the past year and a look ahead to 2014 just before Christmas – ”One Year In Now Media 2013 Edition”. It contains among other things interviews with a lot of brilliant and interesting people, who’ve kindly shared their thoughts on the past twelve months and…Read more Year 2013 – The Projects
One Year in Now Media 2013 Edition
We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog and other blog posts I've written. The posts are combined with interviews with some of the sharpest minds in the multi platform and transmedia field - Christy Dena, Jeff Gomez,…Read more One Year in Now Media 2013 Edition
The Art of Getting It
This is a brief post I wrote for the Media Writers Association, a new start-up I'm involved in which is focusing on connecting events with writers for increased awareness and traction. If I had a euro for everytime I’ve heard someone lambast a buyer, a producer, a commissioner or a head of programming for ”not…Read more The Art of Getting It
Simon Staffans // Evolving Media 