collaboration

Audience participation – the changing role of the Author

I’m really pleased to have had the opportunity this week to attend the Torino Film Lab and their Writer’s Room workshop here in Vaasa, Finland. The workshop – focusing on two transmedia projects – bring together the two creators, three experts and three people representing the TFL itself, for some quite intensive workshopping around the two…Read more Audience participation – the changing role of the Author

Talking transmedia

Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember it right now. So you let it slide, confident that ”it’ll come back to you” at some point. Right now,…Read more Talking transmedia

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward

Word of mouth – an essential ingredient

An essential issue for transmedia projects is word-of-mouth. It is of course essential for any other project as well, but especially for transmedia projects as their eventual success is often quite dependent on audience engagement and interaction. With regards to this, there are few things as effective as word-of-mouth marketing to foster audience engagement. To…Read more Word of mouth – an essential ingredient

The Three ”T”:s – TV, Twitter and Transmedia

So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia

The Green House Effect

Following up on my previous post and a conversation I had with a colleague, I thought I’d share an analogy with you guys. See, this is what transmedia storytelling is about: Yup, it’s a green house. And it’s a transmedia project at the same time. What you need to do is build a stable structure…Read more The Green House Effect