audience

One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

Using the user – developing content in 2015

I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015

Think inside your boxes – find new ways to reach and engage an audience

Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience

The art of finding an audience

Almost to the day a year ago I wrote a post on audience engagement, talking about five points I believe are essential when it comes to reaching the point of meaningful interaction with an engaged audience, and the harnessing of that power in the long run. I still stand by my points from that post,…Read more The art of finding an audience

Get ready to do a Dark Detour

Last year Steve Peters and Alison Norrington launched the first installment of Dark Detour, a Halloween multiplatform ghost story that gained a considerable amount of interest as well as eager participants. This year they're back, bolstered by the addition of Jenni Powell and with a new rabbit hole to dive into, called "All That Glitters".…Read more Get ready to do a Dark Detour

Laughter and lightness – an interview with Christy Dena

This interview with Christy Dena was done for the publication One Year In Now Media Vol IV. Here it is, complete with embedded presentations of the projects mentioned. AUTHENTIC IN ALL CAPS won a number of awards in 2014, so this was probably a pretty neat year for you? What were the highlights?   Yes,…Read more Laughter and lightness – an interview with Christy Dena

Exploring international interactive storytelling

An interview with Ingrid Kopp, the director of digital initiatives at Tribeca. (The following interview was for the publication One Year In Now Media Vol IV. Here it is republished in full, complete with the projects mentioned embedded ) You’ve been all over the world in 2014 - what things excited you the most? What…Read more Exploring international interactive storytelling

Transmedia – global and personal

A little less than a week ago I published the annual-wrap-up and looking-ahead-to-next-year publication "One Year In Now Media Vol IV". From the start, four years ago, a central part of the publication has been the interviews with creative and intelligent people from different parts of the media field. This year was no exception, as…Read more Transmedia – global and personal

One Year In Now Media Vol IV

It's out! What is, you ask. Well, the annual curation of my blog posts, combined with interviews with a bunch of people smarter than I am, that's what 🙂 Find it as a free-to-download PDF on the Slideshare link below. And a massive thanks to all the participating creators and producers and all around intelligent…Read more One Year In Now Media Vol IV