audience

Earning the trust of your audience

The other day I read an interesting report from 2015 from Gartner. The topic was ”Apply Digital Humanism to Customer Experience Design” (requires registration). As most things that Gartner put out, it’s geared towards the people at places like General Electric or Adidas or H&M or Booking.com; large companies that handle customer interaction on a…Read more Earning the trust of your audience

Be there for your audience

From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…Read more Be there for your audience

Creating a future through stories

The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…Read more Creating a future through stories

One Year in Now Media – 2015

So, we're now writing (or trying to remember to write) 2016. As I've done for the past few years, I've compiled a publication consisting of a curation of my blog posts from the past year. The posts deal with media, audience engagement, multiplatform and corporate storytelling, principles of social media campaigning and more - basically…Read more One Year in Now Media – 2015

Using the user – developing content in 2015

I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015

Think inside your boxes – find new ways to reach and engage an audience

Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in new ways regarding platforms and tools and possibilities. For Jay, this is about looking at platforms…Read more Think inside your boxes – find new ways to reach and engage an audience

The art of finding an audience

Almost to the day a year ago I wrote a post on audience engagement, talking about five points I believe are essential when it comes to reaching the point of meaningful interaction with an engaged audience, and the harnessing of that power in the long run. I still stand by my points from that post,…Read more The art of finding an audience

Get ready to do a Dark Detour

Last year Steve Peters and Alison Norrington launched the first installment of Dark Detour, a Halloween multiplatform ghost story that gained a considerable amount of interest as well as eager participants. This year they're back, bolstered by the addition of Jenni Powell and with a new rabbit hole to dive into, called "All That Glitters".…Read more Get ready to do a Dark Detour

The Difficult Client “You”

I’ve had a number of epiphanies over the past few days, mostly because I’ve spent almost every waking hour of those days in the company of a lot of highly intelligent and creative people in the form of the participants of the 2015 version of F/S (ForwardSlashStory). Among those epiphanies a couple stood out, however,…Read more The Difficult Client “You”

Laughter and lightness – an interview with Christy Dena

This interview with Christy Dena was done for the publication One Year In Now Media Vol IV. Here it is, complete with embedded presentations of the projects mentioned. AUTHENTIC IN ALL CAPS won a number of awards in 2014, so this was probably a pretty neat year for you? What were the highlights? Yes,…Read more Laughter and lightness – an interview with Christy Dena