transmedia storytelling

The generative precipice — where we stand

Evolving at speed In October 2022, just as we all started to test out generative AI, LLMs etc, and getting the first notions of a true shift in the world looming just on the horizon, I wrote a blog post about AI-generated art with the subtitle: “AI art is disruptive as hell. How can we…Read more The generative precipice — where we stand

Transmedia and a promise unfulfilled

The original promise of transmedia (...or, at least the promise as I understood it when I entered into the field many years ago) When Henry Jenkins was among the first to popularise the term “transmedia storytelling” in 2003, way before I had even a notion of the practice and philosophy, he and others were describing…Read more Transmedia and a promise unfulfilled

AI’s Role in a Transmedia Storytelling Revolution

The creative industries are on the brink of transformation due to generative AI, comparable to past technological advancements. The author, with extensive experience in storytelling and technology, emphasizes AI's potential to enhance transmedia storytelling, enabling genuine audience participation and narrative coherence across platforms, while advocating for ethical considerations in its use.

Revolutionising transmedia through AI

The world of storytelling is a constantly evolving landscape, as the name of this blogs eludes to. Creators seemingly won't stop seeking out innovative ways to captivate audiences and convey their tales. Nor should they! If readers remember, more than a decade ago, transmedia storytelling emerged on the scene as a groundbreaking approach that brought…Read more Revolutionising transmedia through AI

Gamestop – the saga continues

Here we are in mid-March, and one of the most intriguing narratives of the past few years is still unfolding. Yeah, the Gamestop saga shows no signs of abating anytime soon - far from it. If any of the due diligence posted over the past month is anything to go by, this whole thing could…Read more Gamestop – the saga continues

Keeping up with the times – with the help of transmedia

In a post yesterday I revisited some of my old writings on transmedia, prompted by the realisation that the use of transmedia storytelling methods is still viewed as something quite new and groundbreaking by a fair number of people working in more traditional media settings. This feels a bit astonishing, as I remember some discussions…Read more Keeping up with the times – with the help of transmedia

Overcoming Transmedia’s Challenges

Some weeks ago I read a nice write-up on the subject of transmedia storytelling over at Nicely Said. It had a fairly thorough dissection of the whats and whatnots of transmedia, of the history and of different examples (such as the usual suspects “Why So Serious”, The Walking Dead etc). The post looked at the…Read more Overcoming Transmedia’s Challenges

The second steps in transmedia

It’s been a couple of years since I last updated one of my more popular posts on this blog - the “First steps in transmedia” post that originated in 2014 and has been updated a few times since. Back in the day, transmedia had matured from the original phenomenon. To some extent, I then felt…Read more The second steps in transmedia

Swimming in a sea of giants

Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants

Reaching out, engaging audiences – but to which extent?

The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?