transmedia development

Transmedia – the Green House Effect

Anyone who has read this blog knows that I'm a sucker for analogies. I find it easier to think better and more creative thoughts if I think outside the box... or if I decide the box actually does not exist to start with. This habit lead to a train of thought, which led to a…Read more Transmedia – the Green House Effect

Audience participation – the changing role of the Author

I’m really pleased to have had the opportunity this week to attend the Torino Film Lab and their Writer’s Room workshop here in Vaasa, Finland. The workshop – focusing on two transmedia projects – bring together the two creators, three experts and three people representing the TFL itself, for some quite intensive workshopping around the two…Read more Audience participation – the changing role of the Author

Mobile, transmedia and timing

Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that – as inspiration and guidance when including mobile in a transmedia project – the ”5 Rs” should be considered. These were, in…Read more Mobile, transmedia and timing

Nordic Transmedia Meetup and Nordic Game 2013

The most prevalent feeling I have of attending the Nordic Transmedia Meetup and Nordic Game in Malmö, Sweden last week is one of ”so, we’ve finally arrived!”. See, some years ago when I was introduced – and for the first time actually grasped – the concept of transmedia (according to a definition I, like all…Read more Nordic Transmedia Meetup and Nordic Game 2013

Talking transmedia

Transmedia. It’s like that word that you know should fit perfectly to describe what you’re trying to convey, and you know what letter it starts with, but there’s just no way that you can remember it right now. So you let it slide, confident that ”it’ll come back to you” at some point. Right now,…Read more Talking transmedia

It’s the new style – producing in a multiplatform and interactive world

This spring is proving to be an interesting one, if you’re a storyteller focusing on multiplatform storytelling, online storytelling, interactive storytelling or just about any kind of storytelling that expands on more traditional forms of the same. I’ve already talked quite enough about ”Defiance”, for instance here, but it will be extremely interesting to see…Read more It’s the new style – producing in a multiplatform and interactive world

Word of mouth – an essential ingredient

An essential issue for transmedia projects is word-of-mouth. It is of course essential for any other project as well, but especially for transmedia projects as their eventual success is often quite dependent on audience engagement and interaction. With regards to this, there are few things as effective as word-of-mouth marketing to foster audience engagement. To…Read more Word of mouth – an essential ingredient

The Three ”T”:s – TV, Twitter and Transmedia

So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia

The Green House Effect

Following up on my previous post and a conversation I had with a colleague, I thought I’d share an analogy with you guys. See, this is what transmedia storytelling is about: Yup, it’s a green house. And it’s a transmedia project at the same time. What you need to do is build a stable structure…Read more The Green House Effect

Thriving on piracy – a transmedia producer’s best friend?

I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show…Read more Thriving on piracy – a transmedia producer’s best friend?