One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability. Coming from the world of television, I believe the chances…Read more Funding cross platform content in 2014
transmedia
For those about to embark on something transmedia, we salute you
The year has started briskly with a number of articles talking about 2014 as the year of the tipping point. Finally the audience is in place (granted, it has probably been in place for quite some time already) but even more crucially, the entertainment industry is poised to take advantage of this, by moving into…Read more For those about to embark on something transmedia, we salute you
Year 2013 – The Projects
So, as you might’ve noticed, I released a look at the past year and a look ahead to 2014 just before Christmas – ”One Year In Now Media 2013 Edition”. It contains among other things interviews with a lot of brilliant and interesting people, who’ve kindly shared their thoughts on the past twelve months and…Read more Year 2013 – The Projects
One Year in Now Media 2013 Edition
We're nearing the end of the year, and keeping with the tradition of the past couple of years I've compiled a curation of this blog and other blog posts I've written. The posts are combined with interviews with some of the sharpest minds in the multi platform and transmedia field - Christy Dena, Jeff Gomez,…Read more One Year in Now Media 2013 Edition
The Art of Getting It
This is a brief post I wrote for the Media Writers Association, a new start-up I'm involved in which is focusing on connecting events with writers for increased awareness and traction. If I had a euro for everytime I’ve heard someone lambast a buyer, a producer, a commissioner or a head of programming for ”not…Read more The Art of Getting It
On Transmedia
Last week I participated (for a brief while, due to not-very-compatible time zones) in a Transmedia Coalition Think Tank hosted by some very capable people in the field. The purpose of the Think Tank was ”to have a frank but constructive dialog about the term "transmedia."”. When I had to drop off, we’ve only just…Read more On Transmedia
Audience engagement – three approaches
A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement (I've written about it before, here, here and here amongst other posts). These might be obvious points to people, but I wanted to share them as they’ve come to the fore time and again on projects…Read more Audience engagement – three approaches
MIPCOM 2013 – thoughts and reflections
I just landed back from a week of TV, online, second screen, contentcontentcontent and all the other things that a regular MIP week in Cannes consists of. This year one of the main strands of talks and discussions was on ”The Golden Age of Television”, which we apparently are living in right now. And yes,…Read more MIPCOM 2013 – thoughts and reflections
The Endangered Author – a species under threat, for good and for bad.
Keynote, X Media Lab 2013, Lausanne, Switzerland. I’ve spent a significant part of my life in the media industry in radio. Dealing with the audience, what we learnt was that if the content we provided was good enough, and if we managed to give clear enough instructions that at the same time were enticing enough,…Read more The Endangered Author – a species under threat, for good and for bad.
X Media Lab coming up
Right now I’m at home for a bit, but soon I’ll be off again. Hot on the heels of my participation at the Filmteractive Festival in Poland, I’ll be talking at the X Media Lab conference in Switzerland. The line-up is impressive and I would strongly advice anyone who is interested in multiplatform storytelling and…Read more X Media Lab coming up
Simon Staffans // Evolving Media 