media

The Creative Society

There are trends in today’s world, and there are things that could be better described as mega-trends. One of them is – building on things I’ve discussed in posts on this blog over the past few weeks, months and years – the notion of a creative society. Everywhere we look, creativity is lauded, creativity is…Read more The Creative Society

The Age of Stories

I’d like to take a moment to follow up on my last post. In ”The Age of the Storyteller” we talked about the current trends of no longer focusing on ownership – no matter what kind of ownership we’re talking about – and instead being more interested in access to the things previous generations were…Read more The Age of Stories

The Age of the Storyteller

I think we can all agree that these are challenging times for storytellers. Times brimming with opportunity for sure, but also pretty challenging. As we’ve discussed in previous posts over the past years, there are a lot of things to take into consideration and a lot of crossroads where choosing the right path – or…Read more The Age of the Storyteller

Five focus areas for successful multiplatform storytelling

SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling

Only as strong as your weakest link

  When developing stories and projects and creating and producing content today, the temptations are endless. Today we no longer need to ’only’ write a book or ’only’ create a movie script, the possibilities are manifold and the possible rewards huge. On this blog I’ve been promoting the principles and methods of – well, call…Read more Only as strong as your weakest link

Making stories together

Have you felt it? I’m thinking you have, but perhaps you haven’t really identified it, or put it into context with regards to what you youself is working on. The feeling of being part of something bigger than yourself – a community, a group, a niche, a gathering, a tribe… A ”we” instead of necessarily…Read more Making stories together

Marketing and the Unending Complexity

Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons; trying to entice an audience to commit to a buy. In many cases…Read more Marketing and the Unending Complexity

Where does virtual reality fit?

Lately virtual reality has been the buzzword to throw around whenever any kind of content discussion has taken place. There’s no denying it’s an interesting development in the content business, nor is there any denying there is a fair amount of funding and some pretty big movers and shakers involved in creating the tech and…Read more Where does virtual reality fit?

The Corporate Angle – Storytelling for Business

I will confess. I like money. More specifically, I like sound return on investment. Not so much for the money itself, but for what it signifies. In a world of commercial interests and globalized business, a world where metrics matter to a lot of people, ROI is one of the most indisputable metrics around. As…Read more The Corporate Angle – Storytelling for Business