When talking about reaching and engaging with an audience and achieving the desired impact from that interaction, one helpful way of analysing your project is what I like to call Flash or Slow Burn. It ties in with the last post about longevity but is more hands-on and helps when deciding what kind of actions…Read more Reach, visibility and engagement part six – flash or slow burn
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Reach, visibility and engagement part five – longevity
Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity
Reach, visibility and engagement part four – intensity and polarisation
In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation
Reach, visibility and engagement part two – target groups
Target groups In the previous post we looked at the topic of your project and what questions would need to be answered in order to enhance the possibilities for your project to reach and engage with people. And it’s exactly that which we’ll discuss in this post - how to look at and address your…Read more Reach, visibility and engagement part two – target groups
Prepare for impact
The year 2021 is slowly drawing to a close and 2022 is just around the corner. A year that most probably will be severely impacted by the relentless COVID virus, but also a year that sees humanity starting to cope with a pandemic that, somehow, keeps popping back up again and again. In the world…Read more Prepare for impact
Gamestop – the saga continues
Here we are in mid-March, and one of the most intriguing narratives of the past few years is still unfolding. Yeah, the Gamestop saga shows no signs of abating anytime soon - far from it. If any of the due diligence posted over the past month is anything to go by, this whole thing could…Read more Gamestop – the saga continues
Transmedia and the Traditional Media
I just had the feeling I was back in, say, 2010 or 2012 or thereabouts. No, this has nothing to do with the current state of the world and any correlations to the Mayan calendar-scare (remember that one?) or any disaster movies that were blockbusters back then. Those were the days when I was writing…Read more Transmedia and the Traditional Media
Overcoming Transmedia’s Challenges
Some weeks ago I read a nice write-up on the subject of transmedia storytelling over at Nicely Said. It had a fairly thorough dissection of the whats and whatnots of transmedia, of the history and of different examples (such as the usual suspects “Why So Serious”, The Walking Dead etc). The post looked at the…Read more Overcoming Transmedia’s Challenges
Swimming in a sea of giants
Photo by Jakob Owens on Unsplash Reading the NY Times article on Disney’s enormous push to get people to sign up for their new streaming service Disney+, it all seems a bit overwhelming. The blanket advertisement over TV channels, social media, buses, theme parks, stores, festivals… Most people should be aware by now that Disney are moving…Read more Swimming in a sea of giants
Reaching out, engaging audiences – but to which extent?
The Holy Grail of creating content is to reach an audience and have them engage with the story you're telling them. For the most part it will be an engagement you'll never experience yourself, that will only manifest in sales, views, downloads or some other metric. To a certain extent you can observe the engagement…Read more Reaching out, engaging audiences – but to which extent?
Simon Staffans // Evolving Media 