future

Where does virtual reality fit?

Lately virtual reality has been the buzzword to throw around whenever any kind of content discussion has taken place. There’s no denying it’s an interesting development in the content business, nor is there any denying there is a fair amount of funding and some pretty big movers and shakers involved in creating the tech and…Read more Where does virtual reality fit?

Creating a future through stories

The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…Read more Creating a future through stories

Media and Us – An Interview With Jeff Gomez

This is an excerpt of Starlightrunner's CEO Jeff Gomez' contribution to "One Year in Now Media vol V". Where do you feel the media world is at the moment, and how has it evolved in 2015? I’m fascinated with how young people are using media as an extension of identity. Because we can touch and…Read more Media and Us – An Interview With Jeff Gomez

Blowing up silos – the evolution of media is just beginning

I’ve been fortunate enough to be in a position where I get called in every now and then to help different productions, creators, companies, producers and other stakeholders in their development work. The stuff I work on ranges from corporate storytelling via academia to pure entertainment content, on all possible platforms (though rarely all at…Read more Blowing up silos – the evolution of media is just beginning

A Future for Transmedia

In an article over at GamaSutra the other day the author, Leigh Alexander, asked the very legitimate question ”where’s this glorious transmedia future?”, referring to his view that the gaming industry is leading the social media revolution, and televison and film are slow to catch up.The 2012 Super Bowl had 17,5 million socialmedia imprints on one day. That's…Read more A Future for Transmedia

Transmedia – it’s kind of everything

This weekend has been about recouperating from SXSWi, physically as well as mentally. Time zones are still playing havoc with my sleeping patterns, but slowly but surely things are settling into place again. Which is good, as there is much to be done.In hindsight, SXSWi took the field of transmedia at least a couple of…Read more Transmedia – it’s kind of everything

A guest post and a couple of questions

I wrote a guest post for ReedMIDEMs MIP blog; it's geared towards the typical MIP-goer; i.e. a TV executive with a fair amount of years in the biz, just hearing about the term "transmedia" for the first time and wondering whether this will be a hype that'll fade away in a couple of years time,…Read more A guest post and a couple of questions

Good article on the future of the web

Steve Rubel has written an interesting article over at AdAge about the future of the web. Which, according to Steve, is pretty much non-consistent. See (and I find it hard to argue with him), with regards to mobile and tablet platforms - or screens, rather - Steve argues that "...we will need to rethink, remix…Read more Good article on the future of the web

8 hours of media consumption per day

I know I'm in the television and cross media business, and I should be thrilled that people are availing themselves of an increasing amount of media. I should, but in truth, I'm not. A recent survey foretells that US citizens will consume an average of 8 hours of media per day by 2013. Of that,…Read more 8 hours of media consumption per day