If there is one thing we all want it’s to be heard and recognized. Whatever the story we are telling is, we want it to reach someone and cause a reaction. Most of the stories we tell are personal, directed at one person or a small group, but some are intended for far larger audiences.…Read more How to make your story resonate
transmedia
Can we keep up? – reflections from Cartoon 360
I’ve been attending the Cartoon 360 forum in Barcelona the past couple of days, listening to an taking part in pitches and discussions on a number of animation series with “360” or “transmedia” elements attached. There have been projects of every kind - epic animated films from Russia, series looking to help children and people…Read more Can we keep up? – reflections from Cartoon 360
Lean content creation – together with the audience
I’ve been fascinated by the lean development principles for quite some time. It is something that feels very right, very modern and very effective, even if the principles and the way of working might take some time getting used to and embracing – more or less time, depending on what kind of company you’re working…Read more Lean content creation – together with the audience
On the importance of long term thinking
Over the past few years I’ve been involved in quite a few different storytelling projects. Some of them have been in the corporate field – helping companies tell the stories of the products, projects or people in ways that reflect the values and principles of said company. Increasingly I’ve also been happy to try to…Read more On the importance of long term thinking
Dancing on the point of a needle – the art of stitching stories together
Recently I’ve been involved in evaluating and consulting on a number of projects touching on transmedia storytelling as well as virtual reality and generally striving to explore new territories and new ways of telling stories and reaching people. A discussion I had with one of the projects led to an analogy that feels truer the…Read more Dancing on the point of a needle – the art of stitching stories together
How to make the good sh*t (and profit in the long run)
I read a recent post today, a post that told some uncomfortable truths about where media is heading, why, and what there is to be done about it (which is not much, at least not if the media industry is continuing down the road it is at the moment). Joshua Topolsky, of The Verge and…Read more How to make the good sh*t (and profit in the long run)
Managing stories
I’ve had some interesting discussions over the past few days regarding social media and how companies address challenges and issues regarding what’s happening there. We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to…Read more Managing stories
The Creative Society
There are trends in today’s world, and there are things that could be better described as mega-trends. One of them is – building on things I’ve discussed in posts on this blog over the past few weeks, months and years – the notion of a creative society. Everywhere we look, creativity is lauded, creativity is…Read more The Creative Society
Five focus areas for successful multiplatform storytelling
SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling
Visualizations and layers – storytelling evolving
While researching methods from around the world, in order to see how I can incorporate the best practices into my daily work, I’ve stumbled upon a great number of interesting solutions, methods and principles. One of these, that I felt resonated very clearly with the post I wrote last week about ”Layered Storytelling”, is an…Read more Visualizations and layers – storytelling evolving
Simon Staffans // Evolving Media 