Evolving at speed In October 2022, just as we all started to test out generative AI, LLMs etc, and getting the first notions of a true shift in the world looming just on the horizon, I wrote a blog post about AI-generated art with the subtitle: “AI art is disruptive as hell. How can we…Read more The generative precipice — where we stand
audience engagement
AI’s Role in a Transmedia Storytelling Revolution
The creative industries are on the brink of transformation due to generative AI, comparable to past technological advancements. The author, with extensive experience in storytelling and technology, emphasizes AI's potential to enhance transmedia storytelling, enabling genuine audience participation and narrative coherence across platforms, while advocating for ethical considerations in its use.
Revolutionising transmedia through AI
The world of storytelling is a constantly evolving landscape, as the name of this blogs eludes to. Creators seemingly won't stop seeking out innovative ways to captivate audiences and convey their tales. Nor should they! If readers remember, more than a decade ago, transmedia storytelling emerged on the scene as a groundbreaking approach that brought…Read more Revolutionising transmedia through AI
Artificial intelligence and the world of media
So, here we are. We all thought – hoped – we’d be going back to something resembling normalcy as the Covid pandemic slowly abated. But that didn’t materialise, thanks to Russia’s invasion of Ukraine and the sudden realisation of the whole world that the non-sustainability of business-as-usual is now going to bite us in the…Read more Artificial intelligence and the world of media
Reach, visibility and engagement – the questionnaire
Over the past months you've had the opportunity to read thoughts and advice regarding how to analyse the projects you're working on with an eye on gaining visibility, reaching audiences and engaging with them in a fruitful way. Earlier this week, I presented a first version of the questionnaire I've been building at the Documentary…Read more Reach, visibility and engagement – the questionnaire
Reach, visibility and engagement part eight – collaboration
In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration
Reach, visibility and engagement part seven – impact and narrative reversal
In the earlier post this week we discussed looking at our project as a Flash or as a Slow Burn project, or some combination of the two, when looking at creating and sustaining a project that reaches audiences, engages with them and hopefully arrives at the desired outcome. Today I'd like to discuss a couple…Read more Reach, visibility and engagement part seven – impact and narrative reversal
Reach, visibility and engagement part six – flash or slow burn
When talking about reaching and engaging with an audience and achieving the desired impact from that interaction, one helpful way of analysing your project is what I like to call Flash or Slow Burn. It ties in with the last post about longevity but is more hands-on and helps when deciding what kind of actions…Read more Reach, visibility and engagement part six – flash or slow burn
Reach, visibility and engagement part five – longevity
Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity
Reach, visibility and engagement part four – intensity and polarisation
In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation
Simon Staffans // Evolving Media 