transmedia storytelling

Transmedia – rescuing the bottom line for producers everywhere (?)

(played around with Xtranormal a bit. Not the smoothest of dialogues, but hey.. :P)

Clarity in Transmedia

A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially taking into context where it is coming from – you can’t go much bigger than Google, especially not in online video content. To sum the…Read more Clarity in Transmedia

A Future for Transmedia

In an article over at GamaSutra the other day the author, Leigh Alexander, asked the very legitimate question ”where’s this glorious transmedia future?”, referring to his view that the gaming industry is leading the social media revolution, and televison and film are slow to catch up.The 2012 Super Bowl had 17,5 million socialmedia imprints on one day. That's…Read more A Future for Transmedia

Transmedia for Companies

This post I’ll keep short and to the point.It’s my thoughts about how companies can benefit from utilizing transmediastorytelling; not only when it comes to marketing a product or a service, butalso when it comes to the company itself.There are many companies that think abouttransmedia and use transmedia storytelling to break through into theconsciousness of…Read more Transmedia for Companies

Storyworld and the Real World – Five Thoughts

So, an almost overwhelming week at Storyworldin San Francisco is over, jet lag is slowly fading, the heaps of work await andit’s time to take stock of what was learned during the conference. From my POV,as a creator and developer of tv formats – multiplatform, cross media,transmedia ones – here are a couple of points:The…Read more Storyworld and the Real World – Five Thoughts