Author: Simon Staffans

Audience engagement – three approaches

A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement (I've written about it before, here, here and here amongst other posts). These might be obvious points to people, but I wanted to share them as they’ve come to the fore time and again on projects…Read more Audience engagement – three approaches

MIPCOM 2013 – thoughts and reflections

I just landed back from a week of TV, online, second screen, contentcontentcontent and all the other things that a regular MIP week in Cannes consists of. This year one of the main strands of talks and discussions was on ”The Golden Age of Television”, which we apparently are living in right now. And yes,…Read more MIPCOM 2013 – thoughts and reflections

The Endangered Author – a species under threat, for good and for bad.

Keynote, X Media Lab 2013, Lausanne, Switzerland. I’ve spent a significant part of my life in the media industry in radio. Dealing with the audience, what we learnt was that if the content we provided was good enough, and if we managed to give clear enough instructions that at the same time were enticing enough,…Read more The Endangered Author – a species under threat, for good and for bad.

X Media Lab coming up

Right now I’m at home for a bit, but soon I’ll be off again. Hot on the heels of my participation at the Filmteractive Festival in Poland, I’ll be talking at the X Media Lab conference in Switzerland. The line-up is impressive and I would strongly advice anyone who is interested in multiplatform storytelling and…Read more X Media Lab coming up

Five transmedia projects – autumn 2013

In February I did an overview of five transmedia projects I would be keeping an eye on. Of the projects I wrote about back then, Defiance opened to mixed (and some derisive) reviews. I thought it was a brave step, a good story and something I'd be happy to have on my CV. Beat Girl,…Read more Five transmedia projects – autumn 2013

Filmteractive conference, Poland

I have been graciously invited to come speak at the 2013 edition of the Filmteractive conference, to be held in Lodz, Poland on the 25-26 September. It promises to be a couple of interesting days, as we’ll hear about everything from cutting edge second screen solutions from ExMachina to the art of including brands in…Read more Filmteractive conference, Poland

Transmedia – the Green House Effect

Anyone who has read this blog knows that I'm a sucker for analogies. I find it easier to think better and more creative thoughts if I think outside the box... or if I decide the box actually does not exist to start with. This habit lead to a train of thought, which led to a…Read more Transmedia – the Green House Effect

Audience participation – the changing role of the Author

I’m really pleased to have had the opportunity this week to attend the Torino Film Lab and their Writer’s Room workshop here in Vaasa, Finland. The workshop – focusing on two transmedia projects – bring together the two creators, three experts and three people representing the TFL itself, for some quite intensive workshopping around the two…Read more Audience participation – the changing role of the Author

Mobile, transmedia and timing

Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that – as inspiration and guidance when including mobile in a transmedia project – the ”5 Rs” should be considered. These were, in…Read more Mobile, transmedia and timing