technology

Branded content – one way forward

One of the areas I find extremely interesting when it comes to multiplatform and transmedia storytelling is that of branded entertainment (or not even necessarily ”entertainment”, but rather just ”content”). At MIPTV last week Ogilvy hosted a session where they presented the case study of ”Love in the end”, a movie branded to Greek chocolate…Read more Branded content – one way forward

Torrents in exchange for personal data, collaboration

I conducted a mini-poll yesterday, as a follow-up to a blog post I wrote on the need for creators to get creative around torrenting and piracy. This is how I thought and the results of the poll (disclaimer – I’m aware this might not hold up to full scientific scrutiny, so take all of this…Read more Torrents in exchange for personal data, collaboration

Substituting piracy for exchange of favors?

Following up on discussions I've had with some people after my previous post on piracy, I've decided to check with you, the users, some theories. I.e., I believe the currencies we're working with will be different in the future - $$ and €€ will not be the only thing worth something to providers of content…Read more Substituting piracy for exchange of favors?