media

Photo by Markus Winkler on Unsplash

AI in creative processes: beyond the tools

Tools are not (ultimately) important. Something else is. Ever since generative AI became a thing in content production - all of 3,5 years ago - what we’ve predominantly talked about (if we’ve been interested in applying gen AI in our work) has been the tools. Should we use Midjourney or Dall-E for imaging? Is ChatGPT…Read more AI in creative processes: beyond the tools

The generative precipice — where we stand

Evolving at speed In October 2022, just as we all started to test out generative AI, LLMs etc, and getting the first notions of a true shift in the world looming just on the horizon, I wrote a blog post about AI-generated art with the subtitle: “AI art is disruptive as hell. How can we…Read more The generative precipice — where we stand

Transmedia and a promise unfulfilled

The original promise of transmedia (...or, at least the promise as I understood it when I entered into the field many years ago) When Henry Jenkins was among the first to popularise the term “transmedia storytelling” in 2003, way before I had even a notion of the practice and philosophy, he and others were describing…Read more Transmedia and a promise unfulfilled

AI’s Role in a Transmedia Storytelling Revolution

The creative industries are on the brink of transformation due to generative AI, comparable to past technological advancements. The author, with extensive experience in storytelling and technology, emphasizes AI's potential to enhance transmedia storytelling, enabling genuine audience participation and narrative coherence across platforms, while advocating for ethical considerations in its use.

Revolutionising transmedia through AI

The world of storytelling is a constantly evolving landscape, as the name of this blogs eludes to. Creators seemingly won't stop seeking out innovative ways to captivate audiences and convey their tales. Nor should they! If readers remember, more than a decade ago, transmedia storytelling emerged on the scene as a groundbreaking approach that brought…Read more Revolutionising transmedia through AI

Artificial intelligence and the world of media

So, here we are. We all thought – hoped – we’d be going back to something resembling normalcy as the Covid pandemic slowly abated. But that didn’t materialise, thanks to Russia’s invasion of Ukraine and the sudden realisation of the whole world that the non-sustainability of business-as-usual is now going to bite us in the…Read more Artificial intelligence and the world of media

Reach, visibility and engagement part eight – collaboration

In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration

Reach, visibility and engagement part seven – impact and narrative reversal

In the earlier post this week we discussed looking at our project as a Flash or as a Slow Burn project, or some combination of the two, when looking at creating and sustaining a project that reaches audiences, engages with them and hopefully arrives at the desired outcome. Today I'd like to discuss a couple…Read more Reach, visibility and engagement part seven – impact and narrative reversal