I’ve spent the last few days on the sunny Riviera, immersing myself in MIPFormats, MIPDigital and MIPTV, the biggest market places around when it comes to TV content and, nowadays, increasingly online and mobile and social content as well. I was even invited to take part in a panel, which was interesting – I’ve never…Read more Evolution is around the corner – but when will we turn it?
I’ve had some interesting discussions over the past few days regarding social media and how companies address challenges and issues regarding what’s happening there. We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to…Read more Managing stories
There are trends in today’s world, and there are things that could be better described as mega-trends. One of them is – building on things I’ve discussed in posts on this blog over the past few weeks, months and years – the notion of a creative society. Everywhere we look, creativity is lauded, creativity is…Read more The Creative Society
I’d like to take a moment to follow up on my last post. In ”The Age of the Storyteller” we talked about the current trends of no longer focusing on ownership – no matter what kind of ownership we’re talking about – and instead being more interested in access to the things previous generations were…Read more The Age of Stories
I think we can all agree that these are challenging times for storytellers. Times brimming with opportunity for sure, but also pretty challenging. As we’ve discussed in previous posts over the past years, there are a lot of things to take into consideration and a lot of crossroads where choosing the right path – or…Read more The Age of the Storyteller
SUSTAINABILITY We won’t be creating a documentary, or a series, or a film when we're working multiplatform – we’ll be creating an experience that will stretch further than most traditional narratives can hope for. This, in turn, means more complexity to the project and a lot more work. The upside is that we can arrive…Read more Five focus areas for successful multiplatform storytelling
When developing stories and projects and creating and producing content today, the temptations are endless. Today we no longer need to ’only’ write a book or ’only’ create a movie script, the possibilities are manifold and the possible rewards huge. On this blog I’ve been promoting the principles and methods of – well, call…Read more Only as strong as your weakest link