transmedia

Photo by Markus Winkler on Unsplash

AI in creative processes: beyond the tools

Tools are not (ultimately) important. Something else is. Ever since generative AI became a thing in content production - all of 3,5 years ago - what we’ve predominantly talked about (if we’ve been interested in applying gen AI in our work) has been the tools. Should we use Midjourney or Dall-E for imaging? Is ChatGPT…Read more AI in creative processes: beyond the tools

The generative precipice — where we stand

Evolving at speed In October 2022, just as we all started to test out generative AI, LLMs etc, and getting the first notions of a true shift in the world looming just on the horizon, I wrote a blog post about AI-generated art with the subtitle: “AI art is disruptive as hell. How can we…Read more The generative precipice — where we stand

Transmedia and a promise unfulfilled

The original promise of transmedia (...or, at least the promise as I understood it when I entered into the field many years ago) When Henry Jenkins was among the first to popularise the term “transmedia storytelling” in 2003, way before I had even a notion of the practice and philosophy, he and others were describing…Read more Transmedia and a promise unfulfilled

AI’s Role in a Transmedia Storytelling Revolution

The creative industries are on the brink of transformation due to generative AI, comparable to past technological advancements. The author, with extensive experience in storytelling and technology, emphasizes AI's potential to enhance transmedia storytelling, enabling genuine audience participation and narrative coherence across platforms, while advocating for ethical considerations in its use.

Revolutionising transmedia through AI

The world of storytelling is a constantly evolving landscape, as the name of this blogs eludes to. Creators seemingly won't stop seeking out innovative ways to captivate audiences and convey their tales. Nor should they! If readers remember, more than a decade ago, transmedia storytelling emerged on the scene as a groundbreaking approach that brought…Read more Revolutionising transmedia through AI

Reach, visibility and engagement part five – longevity

Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity

Reach, visibility and engagement part four – intensity and polarisation

In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation

Entertainment, Value, Participation and Validation

There’s a great article up on Reforge that looks at the demise of Quibi, the “Quick Bites, Big Stories” platform that launched with an eye-watering backing of 1,75 billion US$ in April this year. While it hasn’t shut up shop yet, viewer numbers aren’t what they should be and the app itself is nowhere to…Read more Entertainment, Value, Participation and Validation