audience

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AI in creative processes: beyond the tools

Tools are not (ultimately) important. Something else is. Ever since generative AI became a thing in content production - all of 3,5 years ago - what we’ve predominantly talked about (if we’ve been interested in applying gen AI in our work) has been the tools. Should we use Midjourney or Dall-E for imaging? Is ChatGPT…Read more AI in creative processes: beyond the tools

The generative precipice — where we stand

Evolving at speed In October 2022, just as we all started to test out generative AI, LLMs etc, and getting the first notions of a true shift in the world looming just on the horizon, I wrote a blog post about AI-generated art with the subtitle: “AI art is disruptive as hell. How can we…Read more The generative precipice — where we stand

Transmedia and a promise unfulfilled

The original promise of transmedia (...or, at least the promise as I understood it when I entered into the field many years ago) When Henry Jenkins was among the first to popularise the term “transmedia storytelling” in 2003, way before I had even a notion of the practice and philosophy, he and others were describing…Read more Transmedia and a promise unfulfilled

Reach, visibility and engagement part eight – collaboration

In this final post in our series on how we can look at our projects when aiming at reaching audiences, engaging with them and arriving at the desired impact we'll talk about one of the more crucial aspects of today - collaboration. There is an ever-growing need to be a jack-of-all-trades when it comes to…Read more Reach, visibility and engagement part eight – collaboration

Reach, visibility and engagement part five – longevity

Thus far we’ve covered quite a lot of aspects in this journey. We're moving towards a better understanding of how we need to view our projects and what questions we need to ask. What we want to arrive at is a better understanding of how our projects can reach and engage people, either long or…Read more Reach, visibility and engagement part five – longevity

Reach, visibility and engagement part three – platforms

In the two previous posts we’ve discussed topic and target groups, and how to view these two in the light of your need to reach people with your project in one way or another, engage with them and - preferably - arrive at some form of interaction and perhaps even a sense of loyalty towards…Read more Reach, visibility and engagement part three – platforms

Reach, visibility and engagement part two – target groups

Target groups In the previous post we looked at the topic of your project and what questions would need to be answered in order to enhance the possibilities for your project to reach and engage with people. And it’s exactly that which we’ll discuss in this post - how to look at and address your…Read more Reach, visibility and engagement part two – target groups

Reach, visibility and engagement part one – topic

This post is a part of a series on how to analyze a project - most likely in the documentary genre, but also applicable elsewhere - to arrive at a better understanding of what possibilities, challenges, required actions and necessary collaborations can be identified and acted upon to help the project to reach its full…Read more Reach, visibility and engagement part one – topic