Over the past few years I’ve helped produce a fair share of marketing. It’s not something I’m ashamed of, far from it. In a sense they’ve been opportunities to utilize storytelling and, yes, transmedia storytelling methods for the most logical of reasons; trying to entice an audience to commit to a buy. In many cases…Read more Marketing and the Unending Complexity
storytelling
Where does virtual reality fit?
Lately virtual reality has been the buzzword to throw around whenever any kind of content discussion has taken place. There’s no denying it’s an interesting development in the content business, nor is there any denying there is a fair amount of funding and some pretty big movers and shakers involved in creating the tech and…Read more Where does virtual reality fit?
The Value Brought by Stories
If you’ve read some of my other blog posts here on ”Evolving Media” you have probably noticed that I put quite a lot of faith in the power of good storytelling. Read my posts, and you’ll see that I’m quite convinced that a well crafted story, standing on the foundation of a thoroughly thought-out and…Read more The Value Brought by Stories
The Corporate Angle – Storytelling for Business
I will confess. I like money. More specifically, I like sound return on investment. Not so much for the money itself, but for what it signifies. In a world of commercial interests and globalized business, a world where metrics matter to a lot of people, ROI is one of the most indisputable metrics around. As…Read more The Corporate Angle – Storytelling for Business
Visualizations and layers – storytelling evolving
While researching methods from around the world, in order to see how I can incorporate the best practices into my daily work, I’ve stumbled upon a great number of interesting solutions, methods and principles. One of these, that I felt resonated very clearly with the post I wrote last week about ”Layered Storytelling”, is an…Read more Visualizations and layers – storytelling evolving
Solid economics in a fluid content world
Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…Read more Solid economics in a fluid content world
Layered storytelling – the art of the future
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…Read more Layered storytelling – the art of the future
Storyteller and bridge builder
When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…Read more Storyteller and bridge builder
Be there for your audience
From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…Read more Be there for your audience
Creating a future through stories
The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…Read more Creating a future through stories
Simon Staffans // Evolving Media 