Author: Simon Staffans

The Three ”T”:s – TV, Twitter and Transmedia

So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According to a Nielsen and SocialGuide study, tweeting about a show has an effect on the popularity of a show. A 4.2 increase in Twitter activity…Read more The Three ”T”:s – TV, Twitter and Transmedia

The Green House Effect

Following up on my previous post and a conversation I had with a colleague, I thought I’d share an analogy with you guys. See, this is what transmedia storytelling is about: Yup, it’s a green house. And it’s a transmedia project at the same time. What you need to do is build a stable structure…Read more The Green House Effect

Organizations and transmedia – it all makes sense

I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, interact with audiences and ”never be dark” (i.e. constantly provide relevant output in different forms). I’ve been…Read more Organizations and transmedia – it all makes sense

Torrents in exchange for personal data, collaboration

I conducted a mini-poll yesterday, as a follow-up to a blog post I wrote on the need for creators to get creative around torrenting and piracy. This is how I thought and the results of the poll (disclaimer – I’m aware this might not hold up to full scientific scrutiny, so take all of this…Read more Torrents in exchange for personal data, collaboration

Substituting piracy for exchange of favors?

Following up on discussions I've had with some people after my previous post on piracy, I've decided to check with you, the users, some theories. I.e., I believe the currencies we're working with will be different in the future - $$ and €€ will not be the only thing worth something to providers of content…Read more Substituting piracy for exchange of favors?

Thriving on piracy – a transmedia producer’s best friend?

I was quite amazed and fairly impressed by the quotes from Game of Throne’s director David Petrarca at the Perth Writers’ Festival regarding the effects piracy have had on the tv series. Game of Thrones is by far the most pirated show on Earth at the moment, but David shrugs it off, since the show…Read more Thriving on piracy – a transmedia producer’s best friend?

Five transmedia projects – February 2013

These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight…Read more Five transmedia projects – February 2013

Are you a transmedia solo artist, rock band or what?

A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for…Read more Are you a transmedia solo artist, rock band or what?