Following up on my previous post and a conversation I had with a colleague, I thought I’d share an analogy with you guys. See, this is what transmedia storytelling is about: Yup, it’s a green house. And it’s a transmedia project at the same time. What you need to do is build a stable structure…Read more The Green House Effect
audience
Organizations and transmedia – it all makes sense
I just read a great post by James Carter over on ArtsFWD, where he very correctly identified the benefits for arts organizations when it comes to using transmedia storytelling methods to find new ways to market their projects, interact with audiences and ”never be dark” (i.e. constantly provide relevant output in different forms). I’ve been…Read more Organizations and transmedia – it all makes sense
A heads-up – the Pixel Lab
Just got the message that the time to apply for the Pixel Lab this summer is NOW (and until the 5th of April). Full disclosure: I’m in no way affiliated with the PttP people, but I’ve attended the Lab twice – 2010 and 2012 – and I have only good things to say about it.…Read more A heads-up – the Pixel Lab
Spreading a story
TL;DR - A brief scribble about reaching the audience, prompted by a talk from last week. The other day I watched the talk that Starlight Runner’s Caitlin Burns held at Emerge 2013 in Arizona last week. Speaking from experience, Caitlin talks about several important issues; the power of stories, the evolvement of storytelling etc. One…Read more Spreading a story
Simon Staffans // Evolving Media 