Author: Simon Staffans

The audience conundrum

I had a conversation with the quite brilliant Tishna from Power to the Pixel, while we both were attending the Future Media 2.0 conference in Riga, Latvia. It concerned the delicate question of how to actually nurture an audience, and what lines there were that could be crossed but probably should not be crossed. In…Read more The audience conundrum

Future Media 2.0 – some thoughts

First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia. From two pretty packed days, here are some thoughts I had: Transmedia, cross media, multiplatform – no matter what you…Read more Future Media 2.0 – some thoughts

Da Vinci on Transmedia

All is not Da Vinci that appears to be Da Vinci; scroll to the end of the text for full disclosure. I’ve been reading a bit about the genius that was Leonardo Da Vinci these past weeks; his life, his innovations and his pure brilliance. I will admit this might have something to do with…Read more Da Vinci on Transmedia

Cross-platform Pitch Up! ahead

TL;DR - Pitch event in London 5.12. Early stage cross platform ideas submitted by 15.11. Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV……Read more Cross-platform Pitch Up! ahead

Keeping the audience channel ON

I had an article published on MIPBlog earlier today, where I talked a bit about the fact that the audience increasingly is becoming one of your channels for reaching a greater audience. A channel to be nurtured, to be harnessed and to be allowed to grow, sometimes even without 100% 24/7 control. Matt Campion of…Read more Keeping the audience channel ON

Transmedia – knitting brands and television together

At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together

London Transmedia Fest 2012

The London Transmedia Fest event has concluded, with one day of branding and storytelling in focus and another day with the Future Media Bootcamp (where I talked a bit on new funding models), a TV Hackathon and an Immersive Writing Lab. On Friday it became quite apparent that there is a very tangible interest in…Read more London Transmedia Fest 2012

It’s about what you leave out

I am currently working and writing on an experimental form of storytelling, that probably would fall under the ”transmedia” category. I am not yet sure whether it will all bear fruit or not; I’ve taken an old pet project of mine and am trying to translate it into a whole new form. If I can…Read more It’s about what you leave out

MIPCOM 2012 – it’s getting there

So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction. Yes, there is a lot – an enormous amount – of content that is as content has been for quite some time already; game shows,…Read more MIPCOM 2012 – it’s getting there

Four criteria for evaluating IP and transmedia potential

A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh” transmedia projects, fairly recently developed and released. At the same time, there are countless great narratives already in existence that could work wonderfully…Read more Four criteria for evaluating IP and transmedia potential