In the two previous posts we’ve discussed topic and target groups, and how to view these two in the light of your need to reach people with your project in one way or another, engage with them and - preferably - arrive at some form of interaction and perhaps even a sense of loyalty towards…Read more Reach, visibility and engagement part three – platforms
Reach, visibility and engagement part two – target groups
Target groups In the previous post we looked at the topic of your project and what questions would need to be answered in order to enhance the possibilities for your project to reach and engage with people. And it’s exactly that which we’ll discuss in this post - how to look at and address your…Read more Reach, visibility and engagement part two – target groups
Reach, visibility and engagement part one – topic
This post is a part of a series on how to analyze a project - most likely in the documentary genre, but also applicable elsewhere - to arrive at a better understanding of what possibilities, challenges, required actions and necessary collaborations can be identified and acted upon to help the project to reach its full…Read more Reach, visibility and engagement part one – topic
Prepare for impact
The year 2021 is slowly drawing to a close and 2022 is just around the corner. A year that most probably will be severely impacted by the relentless COVID virus, but also a year that sees humanity starting to cope with a pandemic that, somehow, keeps popping back up again and again. In the world…Read more Prepare for impact
Gamestop – the saga continues
Here we are in mid-March, and one of the most intriguing narratives of the past few years is still unfolding. Yeah, the Gamestop saga shows no signs of abating anytime soon - far from it. If any of the due diligence posted over the past month is anything to go by, this whole thing could…Read more Gamestop – the saga continues
The Gamestop Saga – a Collective Journey in the making
No doubt most of you have heard of Gamestop, or GME for short. How a few retail investors over at /r/wallstreetbets read the due diligence posted by user DeepFuckingValue and looked at how an entrepreneur with stellar track record bought into Gamestop and laid out plans for a bright future for the company. How hedge…Read more The Gamestop Saga – a Collective Journey in the making
Microprosumers – the Rise of the Meme Makers
There are few things that are as exciting for an aspiring creator as creating a piece of content that goes viral. I’ve had acquaintances who’ve sat glued to their screens for days following the spread and traction of something they’ve put out there (not that they - or I for that matter - would be…Read more Microprosumers – the Rise of the Meme Makers
Entertainment, Value, Participation and Validation
There’s a great article up on Reforge that looks at the demise of Quibi, the “Quick Bites, Big Stories” platform that launched with an eye-watering backing of 1,75 billion US$ in April this year. While it hasn’t shut up shop yet, viewer numbers aren’t what they should be and the app itself is nowhere to…Read more Entertainment, Value, Participation and Validation
Generational Transmedia
There seems to have been a kind of a transmedia-shaped hole in many peoples’ lives, for some reason. I’ve had some quite interesting chats around some of the thoughts floated in the past few blog posts, and I’ve been pointed in the direction of a few research papers and articles that I feel are looking…Read more Generational Transmedia
The Customer is Always Right
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.W. Edwards Deming Yesterday I wrote a short post about traditional media on the one hand and the possibilities brought by implementing something like transmedia storytelling on the other hand. My point was that traditional…Read more The Customer is Always Right
Simon Staffans // Evolving Media 