Da Vinci on Transmedia

All is not Da Vinci that appears to be Da Vinci; scroll to the end of the text for full disclosure. I’ve been reading a bit about the genius that was Leonardo Da Vinci these past weeks; his life, his innovations and his pure brilliance. I will admit this might have something to do with…Read more Da Vinci on Transmedia

Cross-platform Pitch Up! ahead

TL;DR - Pitch event in London 5.12. Early stage cross platform ideas submitted by 15.11. Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV……Read more Cross-platform Pitch Up! ahead

Keeping the audience channel ON

I had an article published on MIPBlog earlier today, where I talked a bit about the fact that the audience increasingly is becoming one of your channels for reaching a greater audience. A channel to be nurtured, to be harnessed and to be allowed to grow, sometimes even without 100% 24/7 control. Matt Campion of…Read more Keeping the audience channel ON

Transmedia – knitting brands and television together

At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together