MIPJunior, MIPCOM and Transmedia Living Lab – a travel log

I’ve spent some time traveling around Europe the past couple of weeks, attending first the bustling MIPJunior and MIPCOM on the Croisette in Cannes, then swiftly flying over to Madrid to speak at Fundacion Telefonica’s event Transmedia Living Lab. The MIPs were as overwhelming as always, especially trying to cram a full week’s worth of […]

Cross media the Adriatic way

I just spent the best part of eleven days in Croatia, four of which were dedicated to the Korcula Cross Media Lab, an initiative created to connect audiovisual people and people in the tourism industry with each other and with experts on everything from transmedia storytelling to SEO to TV production to augmented reality. It’s […]

Combining for cross media – the Filmteractive Festival

Last year I attendend the Filmteractive Festival in Poland for the first time. It was an energetic event with a certain evangilizing feel to it. As cross media and transmedia is not yet as widespread in Eastern Europe as in other parts of the world, Filmteractive felt like it had an important role to play […]

Five golden principles of audience engagement

So, what I would like is to continuously create content that resonates deeply with the intended target audience. The would be an audience that takes what I’ve created or helped create to heart, that engages in the way they’re intended to engage and that teaches the creators a thing or ten about their own creation […]

Possibly impossible – the challenging art of looking past what is possible to what is probable

Cross media, transmedia, multiplatform storytelling, deep media… the terms are legion and intertwining, as I’m sure most readers of this blog know already. At the heart of all of them lies an urge to tell compelling stories over more than one media, in ways that engages and immerses the audience and utilize the strengths of […]

Project: Alibi – your scary Hallowe’en rabbit hole!

One of the more interesting projects this autumn comes from Alison Norrington and Steve Peters, veterans of the-perhaps-previously-called-transmedia-or-perhaps-currently-called-transmedia-I-don’t-think-I-can-keep-up-any-longer-scene. It’s called Project: Alibi, and its aim is to scare people in an immersive and engaging way. They’ve successfully crowdfunded the project (although there are a couple of stretch goals still achievable (and, full disclosure, I’m backing them […]

Bringing convergence to the people

I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media […]