MIPTV, MIPFormats and MIP Digital – a reflection

Things seemed a bit quieter this time around. Where there’s usually a throng of busy TV industry people, elbows being of better use than feet for propelling oneself forward, this time there was ample space almost everywhere. On the other hand the new incentives from the MIP-organizers – the MIP Cube and the MIP Digital […]

Five transmedia projects – spring 2014

Spring is fast approaching, unless we see some more disheartening cases of ”takatalvi” (Finnish for ”winter-that-creeps-up-from-behind”, a lovely word but a pretty irritating phenomena). With this in mind, and as the evolution of media and multiplatform storytelling apparently never slows down, here’s a continuation of my mini-series of looking at interesting projects in the transmedia […]

Digital4C – a reflection

I was invited earlier this week to hold a keynote presentation at the Digital4C conference in Barcelona, Spain. The conference brought together a diverse crowd of content creators, scholars, government officials, students, music industry people, game designers… you name it. I held my talk on the subject “Talking Transmedia: Content Development and Monetization” (which I […]

How to make your content work

Let me take a moment and share some simple truths I’ve distilled from a number of years creating content for just about anything – print, radio, television, online, live events… you name it. The most elusive part is to consistently get it just so, and just right, and to know that that “just right” will […]

DIY Days

I’ve always been awed by the phenomenon that is the DIY Days. I’ve never attendend myself – one of the drawbacks of living fairly remote – but from what I’ve seen of the action on Twitter, Storify and other social media, and the videos posted from these events, it’s one that is on my bucket […]

Funding cross platform content in 2014

One of the things I’ve been most curious about as I’ve seen the rise of cross platform content, transmedia practices and the need to cater for an increasingly active audience over the past few years, is the urgent need for projects to achieve financial sustainability. Coming from the world of television, I believe the chances […]

For those about to embark on something transmedia, we salute you

The year has started briskly with a number of articles talking about 2014 as the year of the tipping point. Finally the audience is in place (granted, it has probably been in place for quite some time already) but even more crucially, the entertainment industry is poised to take advantage of this, by moving into […]