Project: Alibi – your scary Hallowe’en rabbit hole!

One of the more interesting projects this autumn comes from Alison Norrington and Steve Peters, veterans of the-perhaps-previously-called-transmedia-or-perhaps-currently-called-transmedia-I-don’t-think-I-can-keep-up-any-longer-scene. It’s called Project: Alibi, and its aim is to scare people in an immersive and engaging way. They’ve successfully crowdfunded the project (although there are a couple of stretch goals still achievable (and, full disclosure, I’m backing them […]

Bringing convergence to the people

I’ve pitched enough ideas and projects and tenders to enough possible buyers and collaborators and clients to know that one of the most important things to do is to NOT confuse them. As one of the hardest working sellers I know use to say – selling IP to someone as reluctant as your average media […]

Transmedia 2.0 – a review

Nuno Bernardo has just released his second book on how to produce transmedia. Titled ”Transmedia 2.0 – How to Create an Entertainment Brand using a Transmedial Approach to Storytelling”, it’s an in-depth look at why transmedia storytelling methods can give creators and producers a decisive edge when it comes to standing out among the crowd […]

To belong and be unique – how transmedia can help

One discussion I had at Input 2014 arose from a Twitter conversation I’d had with people attending the Mobile West Africa conference in Lagos, Nigeria. There, the mobile penetration is quite amazing, and mobile reportedly counts for 9.5% of Nigeria’s total GDP. The truth I realized while talking about how youth in Nigeria use mobile […]

INPUT 2014 – some thoughts

I’ve spent a couple of days at the INPUT 2014 conference in Helsinki, Finland, together with 800 people predominantly from the public service media sector from all around the world. It’s been a couple of days of very in-depth looks at projects from different fields and different territories. I’ve stayed true to the cross-media track […]

Story propagation – what creators can learn from marketing

I’m a great believer in learning from trades other than your own. Never has this been more important than now, when a content creator would need to be a great storyteller to have a story to gather an audience around, a good programmer to be able to augment the story with tech that enhances the […]

The art of limiting

File this brief post under ”basic things that are really good to keep in mind at all times”. When it comes to cross media creation and transmedia storytelling development, the sky is the limit. You could make a good case for almost any media platform to be included. You could develop strategies for all existing […]