I had a conversation with the quite brilliant Tishna from Power to the Pixel, while we both were attending the Future Media 2.0 conference in Riga, Latvia. It concerned the delicate question of how to actually nurture an audience, and what lines there were that could be crossed but probably should not be crossed. In…Read more The audience conundrum
transmedia methods
Future Media 2.0 – some thoughts
First Motion, a pan-Baltic area EU project, organised a conference this week in Riga, Latvia, and were kind enough to invite me to attend and take part in a panel discussion on funding and transmedia. From two pretty packed days, here are some thoughts I had: Transmedia, cross media, multiplatform – no matter what you…Read more Future Media 2.0 – some thoughts
Da Vinci on Transmedia
All is not Da Vinci that appears to be Da Vinci; scroll to the end of the text for full disclosure. I’ve been reading a bit about the genius that was Leonardo Da Vinci these past weeks; his life, his innovations and his pure brilliance. I will admit this might have something to do with…Read more Da Vinci on Transmedia
Keeping the audience channel ON
I had an article published on MIPBlog earlier today, where I talked a bit about the fact that the audience increasingly is becoming one of your channels for reaching a greater audience. A channel to be nurtured, to be harnessed and to be allowed to grow, sometimes even without 100% 24/7 control. Matt Campion of…Read more Keeping the audience channel ON
Transmedia – knitting brands and television together
At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together
London Transmedia Fest 2012
The London Transmedia Fest event has concluded, with one day of branding and storytelling in focus and another day with the Future Media Bootcamp (where I talked a bit on new funding models), a TV Hackathon and an Immersive Writing Lab. On Friday it became quite apparent that there is a very tangible interest in…Read more London Transmedia Fest 2012
Reflections on transmedia – Nordic Panorama edition
I’ve spent this weekend up in Oulu to attend the Nordic Panorama festival for documentaries and short films, and more precisely to act as a consultant at the Transmedia Hackathon that Laura Marie Kiralfy put on there via her Encounters project. The company I work for, MediaCity Finland, also played host to the 2nd Nordic…Read more Reflections on transmedia – Nordic Panorama edition
The NOT of Transmedia
Late yesterday evening, as I sat writing on atransmedia mystery/horror novel I like to keep at hand as my own personal petproject – a combination of jet lag and a full moon helps no end when you wantto work nights, see – I had a small revelation.I had written a couple of pages and felt…Read more The NOT of Transmedia
The ”Why” of Transmedia
I’m thrilled to see a great many transmedia projects springing up all around the world, in different settings; from marketing campaigns for blockbusters and tv series to crowdsourced international mystery-stories, from web based crime fiction projects to socially engaged documentaries – the powers of transmedia storytelling are being grasped and acted upon my a steadily…Read more The ”Why” of Transmedia
Transmedia methods, when and where to use them…
I was asked to write an article for Digital Book World (up here) on transmedia and publishing. As I researched and wrote the article, a debate was on involving amongst others Mike Monello on Twitter about transmedia vs transmedia methods (i.e. transmedia is transmedia, but a lot of projects that aren't transmedia are using transmedia…Read more Transmedia methods, when and where to use them…
Simon Staffans // Evolving Media 