There has been an interesting discussion going on over at the Storyworld group on LinkedIn, about transmedia; what should be constituted as transmedia and what should be filed under ”flimsy cross media marketing”, to quote, and what should be taken into consideration when transmediating content. Deriving from that, I felt the need to expand on…Read more The Three Facets of Transmedia
transmedia
The Phantom – a Theoretical Transmedia Case Study
Yesterday, in a post about developing existing properties towards becoming transmedia properties, I warned everyone to leave The Phantom be, ’cause he was mine to develop. A jest, naturally, but today it actually got me thinking a bit. See, today, the 17th of February, marks the 75th anniversary for the iconic comic hero, who saw…Read more The Phantom – a Theoretical Transmedia Case Study
Twain on Transmedia
Ideally a book would have no order to it, and the reader would have to discover his own. - Mark Twain Through the wonderful world of Twitter, I was pointed in the direction of a post on Mark Twain and social media from last summer. Twain had, some 120-odd years ago, written a piece on…Read more Twain on Transmedia
Developing existing properties, a Simple Solution and SXSW 2011
Some thoughts on this week in transmedia (so far)...Developing existing propertiesIf there is one company that one should take example from when it comes to transmedia, it is probably Starlight Runner. Jeff Gomez and his team has worked a number of bestseller, like Tron, Pirates of the Caribbean and so on. This week the news…Read more Developing existing properties, a Simple Solution and SXSW 2011
Content 360 – a transmedia opportunity
I’ve been attending the MIPs (MIPTV in the spring, MIPCOM in the autumn) for six years running now; marketing our formats, building networks and relationships and keeping up with the trends in – predominantly – the television industry.The MIPs have always tried to keep up with the times – granted, mostly with more than just…Read more Content 360 – a transmedia opportunity
Moving with the times
I come from a background of traditional media; newspapers, radio and television. I still feel that especially television can play an important part in a project, since it is a tried and tested way to reach people, a way that many are familiar with and can accept fairly easily (and no, I’m not talking about…Read more Moving with the times
Learning from virtual worlds
I really do like when people say or write things that I find are absolutely 100% true, and useful to boot. In an article about Branded Virtual Worlds (i.e. Habbo, or why not Hello Kitty Online, or any other franchise branching out into the virtual world) the emphasis was, naturally, on virtual worlds, but many…Read more Learning from virtual worlds
On funding transmedia, part two
Yesterday I read a post by David Wilson over at Transmediator, which raised a number of legitimate concerns with regards to how everything is becoming content creation, commodifying storytelling and wrapping everything in a thick layer of ”how-can-we-make-money-out-of-this-then”. To quote:Finance is terribly fragmented. Independent producers get money any which way they can: sales agents, brand…Read more On funding transmedia, part two
The Long Haul
I tweeted this question earlier today, but 140 characters is pretty short when struggling with difficult terms and even more difficult nuances. What I would love to discuss with other people in the same field is the question of formats and transmedia, especially when thinking about marketing and localization etc.The termsTo be clear with the…Read more The Long Haul
On transmedia and funding
Andrea Phillips wrote a passionate and very good post some days ago on why transmedia is not marketing. I can’t but agree with the points she makes in her post, as I am not a marketing person by trade, nor a born seller (although I’m getting better at it). On the other hand, I do…Read more On transmedia and funding
Simon Staffans // Evolving Media 