transmedia storytelling

Transmedia – knitting brands and television together

At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together

London Transmedia Fest 2012

The London Transmedia Fest event has concluded, with one day of branding and storytelling in focus and another day with the Future Media Bootcamp (where I talked a bit on new funding models), a TV Hackathon and an Immersive Writing Lab. On Friday it became quite apparent that there is a very tangible interest in…Read more London Transmedia Fest 2012

MIPCOM 2012 – it’s getting there

So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction. Yes, there is a lot – an enormous amount – of content that is as content has been for quite some time already; game shows,…Read more MIPCOM 2012 – it’s getting there

Transmedia in Cannes – Three Wishes

It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before.…Read more Transmedia in Cannes – Three Wishes

Reflections on transmedia – Nordic Panorama edition

I’ve spent this weekend up in Oulu to attend the Nordic Panorama festival for documentaries and short films, and more precisely to act as a consultant at the Transmedia Hackathon that Laura Marie Kiralfy put on there via her Encounters project. The company I work for, MediaCity Finland, also played host to the 2nd Nordic…Read more Reflections on transmedia – Nordic Panorama edition

Transmedia – rescuing the bottom line for producers everywhere (?)

(played around with Xtranormal a bit. Not the smoothest of dialogues, but hey.. :P)

Clarity in Transmedia

A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially taking into context where it is coming from – you can’t go much bigger than Google, especially not in online video content. To sum the…Read more Clarity in Transmedia

A Future for Transmedia

In an article over at GamaSutra the other day the author, Leigh Alexander, asked the very legitimate question ”where’s this glorious transmedia future?”, referring to his view that the gaming industry is leading the social media revolution, and televison and film are slow to catch up.The 2012 Super Bowl had 17,5 million socialmedia imprints on one day. That's…Read more A Future for Transmedia

Transmedia for Companies

This post I’ll keep short and to the point.It’s my thoughts about how companies can benefit from utilizing transmediastorytelling; not only when it comes to marketing a product or a service, butalso when it comes to the company itself.There are many companies that think abouttransmedia and use transmedia storytelling to break through into theconsciousness of…Read more Transmedia for Companies

Storyworld and the Real World – Five Thoughts

So, an almost overwhelming week at Storyworldin San Francisco is over, jet lag is slowly fading, the heaps of work await andit’s time to take stock of what was learned during the conference. From my POV,as a creator and developer of tv formats – multiplatform, cross media,transmedia ones – here are a couple of points:The…Read more Storyworld and the Real World – Five Thoughts