When developing cross media content…

....remember that the story that is being told is the single most important ingredient in the whole of the project. It MUST be compelling, nice, engaging, entertaining... and suitable for 360 exploitation. Now "exploitation" is not a nice word in itself, but exploitation is exactly what a cross media concept needs to be just that…Read more When developing cross media content…

Not the easiest of times for a format developer…

...seeing as I was, before vacation, wondering why Distraction Formats hadn't returned any of my previous mails. The last exchange was them explaining how we could proceed, with them distributing some of our formats - especially a football quiz show, GAME ON, that some of their clients were interested in.I had replied and was awaiting…Read more Not the easiest of times for a format developer…