When developing cross media content…

….remember that the story that is being told is the single most important ingredient in the whole of the project. It MUST be compelling, nice, engaging, entertaining… and suitable for 360 exploitation.

Now “exploitation” is not a nice word in itself, but exploitation is exactly what a cross media concept needs to be just that – cross media, engaging, entertaining etc. Just as long as the exploitation is done in the right way!

THe story told must in and of itself be strong enough to withstand the tear and wear of different storylines or parts of the story pulling it towards different platforms – be it television, the Internet, social media or whatever.

If the story turns out to not be strong enough, it is perhaps kindest to just put it out of its misery right away.

Mu two cents for the day.

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