Reach, visibility and engagement part four – intensity and polarisation

In this post we’ll look at a couple of important facets to take into consideration when looking at your project from an outreach and engagement perspective. I’ve tried out several different terms but the ones I feel mirror these facets the best are Intensity and Polarisation. Polarisation is quite self-evident - is your project one…Read more Reach, visibility and engagement part four – intensity and polarisation

Reach, visibility and engagement part three – platforms

In the two previous posts we’ve discussed topic and target groups, and how to view these two in the light of your need to reach people with your project in one way or another, engage with them and - preferably - arrive at some form of interaction and perhaps even a sense of loyalty towards…Read more Reach, visibility and engagement part three – platforms

Reach, visibility and engagement part two – target groups

Target groups In the previous post we looked at the topic of your project and what questions would need to be answered in order to enhance the possibilities for your project to reach and engage with people. And it’s exactly that which we’ll discuss in this post - how to look at and address your…Read more Reach, visibility and engagement part two – target groups