I’ve been attending the MIPs (MIPTV in the spring, MIPCOM in the autumn) for six years running now; marketing our formats, building networks and relationships and keeping up with the trends in – predominantly – the television industry.The MIPs have always tried to keep up with the times – granted, mostly with more than just…Read more Content 360 – a transmedia opportunity
Moving with the times
I come from a background of traditional media; newspapers, radio and television. I still feel that especially television can play an important part in a project, since it is a tried and tested way to reach people, a way that many are familiar with and can accept fairly easily (and no, I’m not talking about…Read more Moving with the times
Learning from virtual worlds
I really do like when people say or write things that I find are absolutely 100% true, and useful to boot. In an article about Branded Virtual Worlds (i.e. Habbo, or why not Hello Kitty Online, or any other franchise branching out into the virtual world) the emphasis was, naturally, on virtual worlds, but many…Read more Learning from virtual worlds
On funding transmedia, part two
Yesterday I read a post by David Wilson over at Transmediator, which raised a number of legitimate concerns with regards to how everything is becoming content creation, commodifying storytelling and wrapping everything in a thick layer of ”how-can-we-make-money-out-of-this-then”. To quote:Finance is terribly fragmented. Independent producers get money any which way they can: sales agents, brand…Read more On funding transmedia, part two
The Long Haul
I tweeted this question earlier today, but 140 characters is pretty short when struggling with difficult terms and even more difficult nuances. What I would love to discuss with other people in the same field is the question of formats and transmedia, especially when thinking about marketing and localization etc.The termsTo be clear with the…Read more The Long Haul
On transmedia and funding
Andrea Phillips wrote a passionate and very good post some days ago on why transmedia is not marketing. I can’t but agree with the points she makes in her post, as I am not a marketing person by trade, nor a born seller (although I’m getting better at it). On the other hand, I do…Read more On transmedia and funding
Doing it the transmedia way
Working with transmedia is one thing. Working transmedially, that’s something else, at least in my book. The two thing do go hand in hand, in a way – if you ARE working with transmedia, starting to think in a transmedia fashion about the way you work opens up possibilites.In his book ”The rules of work”…Read more Doing it the transmedia way
Must connect, must make sense.
Today I read a good post by Pamela Rutledge over at Psychology Today. She talks about the psychological power of storytelling and brings up some points that I find are absolutely crucial for transmedia developers to take into consideration when developing their stories. I’ve touched upon the subject before, in Transmedia - the Story, the…Read more Must connect, must make sense.
Tools for Transmedia part four – MyHistro and Magma
Screenshot from MyHistroMyHistro - telling stories in a new wayI just stumbled upon an Estonian startup called MyHistro, which looks a bit interesting from a transmedia point of view. The idea is to tell stories, but to do it in a new and more social way. What you do is you sign up (it’s in…Read more Tools for Transmedia part four – MyHistro and Magma
Quick post – Shadow Cities and context
Scott Walker asked me on Twitter: "Can you elaborate (or quick blog post) to clarify re: Shadow Cities and missing context?" This was in reply to me tweeting re: Shadow Cities that "been playing Shadow Cities for a couple of months now - verdict: yes, but would benefit from context." So here a quick post…Read more Quick post – Shadow Cities and context
Simon Staffans // Evolving Media 