The Long Haul

I tweeted this question earlier today, but 140 characters is pretty short when struggling with difficult terms and even more difficult nuances. What I would love to discuss with other people in the same field is the question of formats and transmedia, especially when thinking about marketing and localization etc.The termsTo be clear with the…Read more The Long Haul

On transmedia and funding

Andrea Phillips wrote a passionate and very good post some days ago on why transmedia is not marketing. I can’t but agree with the points she makes in her post, as I am not a marketing person by trade, nor a born seller (although I’m getting better at it). On the other hand, I do…Read more On transmedia and funding

Doing it the transmedia way

Working with transmedia is one thing. Working transmedially, that’s something else, at least in my book. The two thing do go hand in hand, in a way – if you ARE working with transmedia, starting to think in a transmedia fashion about the way you work opens up possibilites.In his book ”The rules of work”…Read more Doing it the transmedia way

Must connect, must make sense.

Today I read a good post by Pamela Rutledge over at Psychology Today. She talks about the psychological power of storytelling and brings up some points that I find are absolutely crucial for transmedia developers to take into consideration when developing their stories. I’ve touched upon the subject before, in Transmedia - the Story, the…Read more Must connect, must make sense.

Tools for Transmedia part four – MyHistro and Magma

Screenshot from MyHistroMyHistro - telling stories in a new wayI just stumbled upon an Estonian startup called MyHistro, which looks a bit interesting from a transmedia point of view. The idea is to tell stories, but to do it in a new and more social way. What you do is you sign up (it’s in…Read more Tools for Transmedia part four – MyHistro and Magma

Quick post – Shadow Cities and context

Scott Walker asked me on Twitter: "Can you elaborate (or quick blog post) to clarify re: Shadow Cities and missing context?" This was in reply to me tweeting re: Shadow Cities that "been playing Shadow Cities for a couple of months now - verdict: yes, but would benefit from context." So here a quick post…Read more Quick post – Shadow Cities and context

Transmedia – The Steady Burn

There is an interesting discussion going on regarding the possibilities and implifications when talking about transmedia and localization – i.e. segmentation, catering for the needs of different demographics through the powers of transmedia. Simon Pulman wrote a great post stemming from Shakira, Jeff Gomez and Rosetta Stone, to which Alison Norrington responded with some good…Read more Transmedia – The Steady Burn

Make sure it fits!

Note: this might be too basic for some, but as I noted above, I’m keeping this blog as a notebook for myself as well; most of the musings here have come as a direct consequence of pondering on the development of ideas I’m working on, and I know there is a considerable chance that I'll…Read more Make sure it fits!

The Value of Truth in Transmedia

There are many important aspects to consider when starting out creating a transmedia property. There is creating the mythology, the narrative superstructure, as deep and rich as possible. There is timing all different releases, and making sure the right things get released on the right platforms. There is securing a sound financial basis to stand…Read more The Value of Truth in Transmedia

Tools for Transmedia part three – WireWAX

I first laid my eyes on WireWAX’s technology for producing clickable videos at this years (2010) Pixel Lab in Cardiff in July. Paulina Tervo of WriteThisDown Productions had used the technology for her documentary work on the Ethiopian village of Awra Amba, adding clickable sections that nicely and seamlessly let you know more about the…Read more Tools for Transmedia part three – WireWAX