TL;DR - Pitch event in London 5.12. Early stage cross platform ideas submitted by 15.11. Events that actually look for great multiplatform / transmedia content aren’t THAT prevalent at the moment. There is the Pixel Market, Tribeca have been on the lookout for some, there’s Sundance to some extent, the Content 360 competition at MIPTV……Read more Cross-platform Pitch Up! ahead
marketing
Transmedia for Companies
This post I’ll keep short and to the point.It’s my thoughts about how companies can benefit from utilizing transmediastorytelling; not only when it comes to marketing a product or a service, butalso when it comes to the company itself.There are many companies that think abouttransmedia and use transmedia storytelling to break through into theconsciousness of…Read more Transmedia for Companies
Transmedia Rising – comments
The JWT report of transmedia as a trend – Transmedia Rising, downloadable here – is a good read and shows pretty well where we are right now, in the world of transmedia (which evolves at a dizzying pace, but then again, what doesn’t). The report does have branding and revenue as core elements in the…Read more Transmedia Rising – comments
Interactive music videos … well…
hat tip Ms Paeonia :)So, the interactive music video is finally here. The music video that - as interactive television was hailed as - allows you to watch a video and click your way to all the products you see in the video, be they cars, clothes, sunglasses or whatever.First out is the Irish band…Read more Interactive music videos … well…
Joost again…
Just a quick note - hats off to the guys at Joost. Not so much because it would be the best running thing with streaming media over the internet or anything like that (because it's not, even though it IS quite nifty and nice).Nah, hats off because they manage to do it all over again.…Read more Joost again…
Simon Staffans // Evolving Media 