TransMIP 2011 – a first look

Tomorrow sees the kick-off for a week of MIPness in Cannes, France. Leading out are two quite different events: MIPDocs is focused on documentaries, and is an established part of the MIPTV setup, where producers and buyers sell and buy a multitude of documentaries over the course of two days. I am not registered for…Read more TransMIP 2011 – a first look

Transmedia – it’s kind of everything

This weekend has been about recouperating from SXSWi, physically as well as mentally. Time zones are still playing havoc with my sleeping patterns, but slowly but surely things are settling into place again. Which is good, as there is much to be done.In hindsight, SXSWi took the field of transmedia at least a couple of…Read more Transmedia – it’s kind of everything

SXSW Round Up Day Five

My own participation in the SXSW line up this last day of SXSWi was cut short by a forced visit to St Davids Hospital in Austin. As a side not, let me just take this opportunity to accolade the medial service provided; all involved were extremely professional, kind and efficient. Wait to get in was…Read more SXSW Round Up Day Five

SXSW Round-Up Day Four

This Monday started out on a personally slightly unpleasant note, as I apparently had managed to get some sort of inflammation going in my foot. Basically, it hurt like hell with every step I tried to take. But, well, staying at the hotel didn’t really feel like an option, so after a prolonged an unsuccessful…Read more SXSW Round-Up Day Four

SXSW Day Three Round-Up

So, Sunday, and a bunch of geeks – actually a pretty huge bunch of geeks – were grumbling about hangovers and daylight saving time. But, alas, there was nothing more to it but up and into the fray again (and yeah, SXSW gets a bit funnier if you participate in the #SXStarWars game as well…Read more SXSW Day Three Round-Up

SXSW Day Two Roundup

Second day of SXSW was pretty packed. It wasn’t actually until today, with most attendees present and a full day of talks that it dawned on me just how big this thing is – at any given moment there are 30-40 odd talks going on, and it’s just impossible to go to everything that sounds…Read more SXSW Day Two Roundup

SXSWi Day One wrapup

As the first day of first SXSWi is behind me, I thought I’d take the time to sum up a bit about the experiences.Overall, SXSWi is a nice conference. Nice in every aspect of the word; the organizers are nice – friendly, welcoming, there when you need them, saying the right things at the right…Read more SXSWi Day One wrapup

Transmedia Rising – comments

The JWT report of transmedia as a trend – Transmedia Rising, downloadable here – is a good read and shows pretty well where we are right now, in the world of transmedia (which evolves at a dizzying pace, but then again, what doesn’t). The report does have branding and revenue as core elements in the…Read more Transmedia Rising – comments

SXSWi 2011

These are hectic times, with projects upon projects going (almost) too well, leaving me with scant time to delve into things to the extent that I would want. I and a colleague are, however, leaving for SXSWi tomorrow, which will be mighty interesting.It's great to see that SXSWi features a number of talks on transmedia…Read more SXSWi 2011

What Motivates a Transmedia Audience

This must be one of the things that creators of just about anything wonder about the most – will people, my intended audience, feel motivated enough to partake of what I have to offer? Will they participate like I would want them to participate? Will they stick around? Will they advocate my content to their…Read more What Motivates a Transmedia Audience