The first day of MIPTV drew to a close, as the lawn in front of Grand was packed with people, the beer was as good (and as expensive) as ever and the Cannes night was a very (for a Finn) suitable +15C.
Whereas MIPFormats was a lot about discussing the creative challenges, rights issues and suchlike of formats, MIPTV is, as always, about business. Still, there are a number of interesting panels and talks going on during the day, where creators and industry people share insights and cases. I was quite happy to see a panel on Transmedia, called ”Transmedia Storytelling: How to achieve Creative Excellence?” – especially as the panel featured people like Nuno Bernardo (Sophie’s Diary, Final Punishment), Christopher Sandberg (Truth About Marika, Conspiracy for Good), Tracey Robertson (The Lost Experience), Tom Thirlwall (Kate Modern) and Matt Costello (Polar Productions).
Transmedia at MIP
Now, the live blog of the session is up here, and the whole of the session can be viewed on YouTube here, so I won’t go into detail on what every said during the 1h+ session. Some notes though:
– It seems like the divide is still there, between creatives, tech, marketing etc. ”Sometimes I have made the mistake of pitching a tv show really well, only to – at the end of the pitch – go into multiplatform aspects and possibilities. Then every department must get involved, and no ones wants to assume responsibility for the project”, said Nuno Bernardo more or less. So yes – even though we are getting there, slowly but surely – there is no one person that is a great creative, great producer, knows all the tech involved intimately… Teamwork is a must. We just need to get the teams to work together better and understand each other better.
In my opinion, that is also one of the strengths of thinking transmedially when building a project (no matter if it is drama, game show, news, documentary, kids show…). By building the ”world” of your project and defining core values, it’s place in the world and all actions and reactions that can happen in that world and why they can happen, it is infinitely more easy to explain the content and what you want to achieve to anyone who gets involved, be it tech, creatives, marketing people or anyone involved in the production.
(For example news; they are set in the real world obviously. But to create a good news show, first create the world that is the news show, everyone working with it, all the facilities, all the equipment, building up all the thoughts and the values you want to promote through your news).
– I also can’t help but ponder at the difference between the crowd at SXSW and the crowd at MIPTV – especially, as I tweeted yesterday, the fact that many of the tech-savvy social media and localization service and funky-photo-app-people at SXSW are really really eager to somehow get into television – partly because that’s where some money can be found but to a greater degree because that’s where they can reach an audience better and get involved in ”real” content. At the same time we have a lot of tv and media people here at MIPTV thinking about and wonder how on earth to capitalize on social media and other types of emerging tech and services. I can’t but think these two worlds would need to collide at some point – which will happen, I’m sure, and #MIPCC is perhaps a step in the right direction.
Please do watch the video, or read the live blog, some nice takes there.
I had a look at the pitches for the Content 360 competition in the Fremantle/RTL category (which was called Interactive & Cross Media but was quickly rebranded ”Transmedia”, much to the surprise of the people pitching). Four pretty good efforts – one location-and-app-based national treasure hunt, one build-communities-with-music-and-extreme-sports-and-compete-between-communities, one make-your-online-profile-your-lottery-ticket-in-an-online-game-show and one convince-audience-to-part-with-their-money-and-give-to-you-for-your-cause. Not bad ideas at all, will be interesting to see who wins – revealed tomorrow, Wednesday, night.
The Fresh TV Around The World showcase was actually not all that fresh, IMHO, as much of the stuff on display was things looking a lot like stuff we’ve seen before. Here’s the list of the shows shown, from my Twitter feed:
1. Trasformat (Italy) – decode disfigured pics of celebs
2. Honey Pack the bags (Banijay)
3. The Shuffle (Shine) – sort stuff in right order, get clues by performing challenges
4. The Call (Zodiak) – based on prank calls, must prank call friends to win
5. The Recruits (Talpa) Find recruites to finish challenges to go on and win
6. You Deserve It (SevenOne) – main contestant gives money to someone who deserves it (mother etc)
7. Holding out for a hero (ITV) – three contestants play for prize to make someone else’s dream come true
8. Still Standing (Armoza) – 1 against 10, and a bit of Million Pound Drop as well
9. The Magicians (Shine) Three magicians in pairs w/celebs compete
10. Impossible (2waytraffic) – 1 couple against 1 magician; is the trick impossible or not?
11. Lady Burlesque (Veralia) – talent show, next burlesque star
12. Dance Cam Slam (MTV) – compete in dance contest via web cams
13. Ano 0 (Canal 13/Chile) – apocalyptic game show, 22 ppl have survived devastating flood
14. Family Explorer (Zodiak) – 5 families out in the wilderness, competing for cash prize
15. Flashback (Warner Bros) – physical game show + memory skills
16. The Village (All3) – couples must charm villagers to win a home in the village
17. A Farmers Life for Me (BBC) – 9 couples compete to get a farm for a year, through farming challenges
18. Love Triangle (Eyeworks) – contestant must chose between two lovers
19. Man Up The House (Eyeworks) – man & friends get to renovate the home, w/o wife getting in the way
20. How to live with women (DRG) – Men go to bootcamp to learn how to live w/ women
21. Service w/ a Smile (Shine) – mentally disabled persons working in a hotel, fulfilling their dream of a real job
22. Beauty and the Beast:Prejudice (Zodiak) where “beauty junkie” lives together w/ disfigured person #miptv
23. It Gets Better (Shine) – 8 celebs who’ve been victims help other victims
24. Sun, Sex and Supsicious Parents (Zodiak) – parents peeping in on kids doing naughty stuff
25. Meet The Parents (All3) – boyfriends must impress potential in-laws, only thing is, they are actors + hidden camera
I had unfortunately missed out on all the fun that happened in the Experience Hub tent outside the Palais, but went there for a quick look; lo and behold, I saw a fairly interesting product, showcased by Metaio from Germany – a slick app-based participate-in-television-through-AR-tv solution that I think I need to examine a bit closer; might be good to integrate in some format in the future.
Finally a quick CONGRATULATIONS to the Emmy winners of yesterday, nice party and SO nice to see Shankaboot from Lebanon pick up an Emmy. Well done!
Second day starting now, with meetings, meetings, and then the kick-off of the Connected Creativity – will be back with that later.