transmedia

Clarity in Transmedia

A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially taking into context where it is coming from – you can’t go much bigger than Google, especially not in online video content. To sum the…Read more Clarity in Transmedia

A Future for Transmedia

In an article over at GamaSutra the other day the author, Leigh Alexander, asked the very legitimate question ”where’s this glorious transmedia future?”, referring to his view that the gaming industry is leading the social media revolution, and televison and film are slow to catch up.The 2012 Super Bowl had 17,5 million socialmedia imprints on one day. That's…Read more A Future for Transmedia

Transmedia for Companies

This post I’ll keep short and to the point.It’s my thoughts about how companies can benefit from utilizing transmediastorytelling; not only when it comes to marketing a product or a service, butalso when it comes to the company itself.There are many companies that think abouttransmedia and use transmedia storytelling to break through into theconsciousness of…Read more Transmedia for Companies

Ten Advice for Transmedia Storytellers

Disclosure – the following post is based on a brilliant list about creative photography that Chase Jarvis put up in October,which in turn was inspired by a post by Guy Kawasaki entitled ”What I learned from Steve Jobs”. What I’ve done is port the ten points Chase made to the fieldof transmedia, as I think…Read more Ten Advice for Transmedia Storytellers

The NOT of Transmedia

Late yesterday evening, as I sat writing on atransmedia mystery/horror novel I like to keep at hand as my own personal petproject – a combination of jet lag and a full moon helps no end when you wantto work nights, see – I had a small revelation.I had written a couple of pages and felt…Read more The NOT of Transmedia

Storyworld and the Real World – Five Thoughts

So, an almost overwhelming week at Storyworldin San Francisco is over, jet lag is slowly fading, the heaps of work await andit’s time to take stock of what was learned during the conference. From my POV,as a creator and developer of tv formats – multiplatform, cross media,transmedia ones – here are a couple of points:The…Read more Storyworld and the Real World – Five Thoughts

Guest post: Transmedia – Lessons learned

The following is a guest post by Lucas J.W. Johnson from Silverstring Media in Vancouver. It's about trying to launch a project, realizing when to pull the plug, and using the experience to try anew. It resonates with me and some of the stuff I've worked on over the years; key is to fail, and…Read more Guest post: Transmedia – Lessons learned

Disciplines merging in transmedia

One of the most interesting and at the same time most challenging aspects of transmedia is getting everything to gel flawlessly. It was pretty hard back in the days of interactive television (try telling an MHP programmer that the interactive set-top-box-game he was programming would need to a) look like the rest of the graphics…Read more Disciplines merging in transmedia

Transmedia – 13 months and counting

Greatly inspired by Laura Flemings post "My Year In Transmedia" I realized it’s been over a year since my eyes were opened to transmedia storytelling as a way of developing and distributing stories. Since then I’ve happily embraced transmedia (as I define it (a definition that can be found at the end of this post,…Read more Transmedia – 13 months and counting

Transmedia and multiplatform business

I am currently attending the Multiplatform Business School in Ronda, Spain, a five day workshop on, well, how to do business in an age of multiplatform content. It’s been some highly instructive five days, with something like 9-10 projects participants brought to the workshop being constructively criticized and developed further in a timely fashion. An…Read more Transmedia and multiplatform business