Author: Simon Staffans

Transmedia Rising – comments

The JWT report of transmedia as a trend – Transmedia Rising, downloadable here – is a good read and shows pretty well where we are right now, in the world of transmedia (which evolves at a dizzying pace, but then again, what doesn’t). The report does have branding and revenue as core elements in the…Read more Transmedia Rising – comments

SXSWi 2011

These are hectic times, with projects upon projects going (almost) too well, leaving me with scant time to delve into things to the extent that I would want. I and a colleague are, however, leaving for SXSWi tomorrow, which will be mighty interesting.It's great to see that SXSWi features a number of talks on transmedia…Read more SXSWi 2011

What Motivates a Transmedia Audience

This must be one of the things that creators of just about anything wonder about the most – will people, my intended audience, feel motivated enough to partake of what I have to offer? Will they participate like I would want them to participate? Will they stick around? Will they advocate my content to their…Read more What Motivates a Transmedia Audience

Tools for Transmedia part 6 – HistoryPin

Short post due to winter holidays...This, HistoryPin, is a service that was launched in mid-2010 (which makes it ANCIENT, no? ☺) . I saw it back then, in May, and promptly forgot about it until @storytellin tweeted about the service today. Looking at the description of the service, I think HistoryPin is a tool that…Read more Tools for Transmedia part 6 – HistoryPin

Tools for Transmedia part 5

There are constantly opening up new services and software that could be used in a transmedia setting, and I will admit it is hard to keep up. So a big thanks to Scott Walker for pointing me in the direction of two more of these, this time focusing on enhancing geolocating possibilities, Voxora and Geoloqi.VoxoraThis…Read more Tools for Transmedia part 5

The Three Facets of Transmedia

There has been an interesting discussion going on over at the Storyworld group on LinkedIn, about transmedia; what should be constituted as transmedia and what should be filed under ”flimsy cross media marketing”, to quote, and what should be taken into consideration when transmediating content. Deriving from that, I felt the need to expand on…Read more The Three Facets of Transmedia

The Phantom – a Theoretical Transmedia Case Study

Yesterday, in a post about developing existing properties towards becoming transmedia properties, I warned everyone to leave The Phantom be, ’cause he was mine to develop. A jest, naturally, but today it actually got me thinking a bit. See, today, the 17th of February, marks the 75th anniversary for the iconic comic hero, who saw…Read more The Phantom – a Theoretical Transmedia Case Study

Twain on Transmedia

Ideally a book would have no order to it, and the reader would have to discover his own. - Mark Twain Through the wonderful world of Twitter, I was pointed in the direction of a post on Mark Twain and social media from last summer. Twain had, some 120-odd years ago, written a piece on…Read more Twain on Transmedia

Developing existing properties, a Simple Solution and SXSW 2011

Some thoughts on this week in transmedia (so far)...Developing existing propertiesIf there is one company that one should take example from when it comes to transmedia, it is probably Starlight Runner. Jeff Gomez and his team has worked a number of bestseller, like Tron, Pirates of the Caribbean and so on. This week the news…Read more Developing existing properties, a Simple Solution and SXSW 2011

Content 360 – a transmedia opportunity

I’ve been attending the MIPs (MIPTV in the spring, MIPCOM in the autumn) for six years running now; marketing our formats, building networks and relationships and keeping up with the trends in – predominantly – the television industry.The MIPs have always tried to keep up with the times – granted, mostly with more than just…Read more Content 360 – a transmedia opportunity