I’m thrilled to see a great many transmedia projects springing up all around the world, in different settings; from marketing campaigns for blockbusters and tv series to crowdsourced international mystery-stories, from web based crime fiction projects to socially engaged documentaries – the powers of transmedia storytelling are being grasped and acted upon my a steadily…Read more The ”Why” of Transmedia
Author: Simon Staffans
Transmedia, Time and Context
I’ve been totally bogged down with work the past few weeks. Sat in front of Final Cut Pro for most of the time, alternating with meetings and social media strategy planning... I can now confidently say that you can NEVER be too prepared to launch a new project. You can also NEVER be too ready…Read more Transmedia, Time and Context
Transmedia methods, when and where to use them…
I was asked to write an article for Digital Book World (up here) on transmedia and publishing. As I researched and wrote the article, a debate was on involving amongst others Mike Monello on Twitter about transmedia vs transmedia methods (i.e. transmedia is transmedia, but a lot of projects that aren't transmedia are using transmedia…Read more Transmedia methods, when and where to use them…
The Transmedia Gardener
So, spring is in the air, finally. I’ve been holed up in a studio and have had no time to blog at all. Which is perfectly fine, as I’ve instead been able to actually DO something. Always a nice feeling, especially if the end result will be as good as I think it’ll be. Will…Read more The Transmedia Gardener
MIPTV 2011 Wrap Up
So, Friday and writing this while flying back from six days of MIPFormats, MIPTV and Connected Creativity. I see no real point in going throught the proceedings in too great a detail in this post, as you can find all live blogs, links to videos and pretty great insighty stuff at the MIP Blog pages…Read more MIPTV 2011 Wrap Up
MIPTV Round Up Day One
The first day of MIPTV drew to a close, as the lawn in front of Grand was packed with people, the beer was as good (and as expensive) as ever and the Cannes night was a very (for a Finn) suitable +15C.Whereas MIPFormats was a lot about discussing the creative challenges, rights issues and suchlike…Read more MIPTV Round Up Day One
MIPFormats Round Up Day Two
So, second – and final – day of the MIPFormats are done and dusted, and it’s time to evaluate what became of it. Generally speaking, I’m very much in favor of there being a weekend dedicated to formats (which I would, being a format developer by trade). There was reportedly 600 people signed up for…Read more MIPFormats Round Up Day Two
MIPFormats Round Up Day One
So, MIPFormats occupies the two days pre-MIPTV, showcasing a lot of up-and-coming formats, discussing format rights and format disputes and during this first day taking a look at the future of the format business in general.Format FuturesThe day started off with a look at the Format Futures 2011, where David Jenkinson from C21 begun with…Read more MIPFormats Round Up Day One
TransMIP 2011 – a first look
Tomorrow sees the kick-off for a week of MIPness in Cannes, France. Leading out are two quite different events: MIPDocs is focused on documentaries, and is an established part of the MIPTV setup, where producers and buyers sell and buy a multitude of documentaries over the course of two days. I am not registered for…Read more TransMIP 2011 – a first look
Transmedia – it’s kind of everything
This weekend has been about recouperating from SXSWi, physically as well as mentally. Time zones are still playing havoc with my sleeping patterns, but slowly but surely things are settling into place again. Which is good, as there is much to be done.In hindsight, SXSWi took the field of transmedia at least a couple of…Read more Transmedia – it’s kind of everything
Simon Staffans // Evolving Media 