Author: Simon Staffans

MIPCOM 2011 roundup

Packing my bags, ready to leave MIPCOM behind for yet another year. Cannes surprised us all with a weather more like mid-July than early October, although as I look out to sea now, some sort of autumn storm is churning up waves and whipping the palms around quite mercilessly. I don’t know if it was…Read more MIPCOM 2011 roundup

Some thoughts on crowdfunding

Last Thursday I attended the webinar ”Transmedia Outsold or Sold Out”, hosted by the people behind the Storyworld Conference. Informative, thought provoking and all around a well spent hour (check out hashtag #swc11 for tweets from the session, or go here to take part of the recorded session (needs e-mail to access)).There were other people…Read more Some thoughts on crowdfunding

The transmedia format

I recently stumbled (again) upon this good post by Jason from The Connected Set on why television is an integral part of a transmedia format. Coming from a television background much as Jason, I guess it is no surprise that I agree with him on most of his points. Television is still very much a…Read more The transmedia format

Transmedia – 13 months and counting

Greatly inspired by Laura Flemings post "My Year In Transmedia" I realized it’s been over a year since my eyes were opened to transmedia storytelling as a way of developing and distributing stories. Since then I’ve happily embraced transmedia (as I define it (a definition that can be found at the end of this post,…Read more Transmedia – 13 months and counting

Transmedia and multiplatform business

I am currently attending the Multiplatform Business School in Ronda, Spain, a five day workshop on, well, how to do business in an age of multiplatform content. It’s been some highly instructive five days, with something like 9-10 projects participants brought to the workshop being constructively criticized and developed further in a timely fashion. An…Read more Transmedia and multiplatform business

The ”Why” of Transmedia

I’m thrilled to see a great many transmedia projects springing up all around the world, in different settings; from marketing campaigns for blockbusters and tv series to crowdsourced international mystery-stories, from web based crime fiction projects to socially engaged documentaries – the powers of transmedia storytelling are being grasped and acted upon my a steadily…Read more The ”Why” of Transmedia

Transmedia, Time and Context

I’ve been totally bogged down with work the past few weeks. Sat in front of Final Cut Pro for most of the time, alternating with meetings and social media strategy planning... I can now confidently say that you can NEVER be too prepared to launch a new project. You can also NEVER be too ready…Read more Transmedia, Time and Context

Transmedia methods, when and where to use them…

I was asked to write an article for Digital Book World (up here) on transmedia and publishing. As I researched and wrote the article, a debate was on involving amongst others Mike Monello on Twitter about transmedia vs transmedia methods (i.e. transmedia is transmedia, but a lot of projects that aren't transmedia are using transmedia…Read more Transmedia methods, when and where to use them…

The Transmedia Gardener

So, spring is in the air, finally. I’ve been holed up in a studio and have had no time to blog at all. Which is perfectly fine, as I’ve instead been able to actually DO something. Always a nice feeling, especially if the end result will be as good as I think it’ll be. Will…Read more The Transmedia Gardener

MIPTV 2011 Wrap Up

So, Friday and writing this while flying back from six days of MIPFormats, MIPTV and Connected Creativity. I see no real point in going throught the proceedings in too great a detail in this post, as you can find all live blogs, links to videos and pretty great insighty stuff at the MIP Blog pages…Read more MIPTV 2011 Wrap Up