MIPCOM 2012 – it’s getting there

So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction. Yes, there is a lot – an enormous amount – of content that is as content has been for quite some time already; game shows,…Read more MIPCOM 2012 – it’s getting there

Four criteria for evaluating IP and transmedia potential

A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh” transmedia projects, fairly recently developed and released. At the same time, there are countless great narratives already in existence that could work wonderfully…Read more Four criteria for evaluating IP and transmedia potential

Transmedia in Cannes – Three Wishes

It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before.…Read more Transmedia in Cannes – Three Wishes

Reflections on transmedia – Nordic Panorama edition

I’ve spent this weekend up in Oulu to attend the Nordic Panorama festival for documentaries and short films, and more precisely to act as a consultant at the Transmedia Hackathon that Laura Marie Kiralfy put on there via her Encounters project. The company I work for, MediaCity Finland, also played host to the 2nd Nordic…Read more Reflections on transmedia – Nordic Panorama edition

Five transmedia projects – autumn 2012

All of a sudden, it’s autumn again and we’re coming to the home stretch of the year. Fear not, even though the days grow shorter and the weather colder (unless you’re reading this down under, in which case I envy you a little bit) it looks like we’ll have plenty to take part of and…Read more Five transmedia projects – autumn 2012

Transmedia – rescuing the bottom line for producers everywhere (?)

(played around with Xtranormal a bit. Not the smoothest of dialogues, but hey.. :P)

Clarity in Transmedia

A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially taking into context where it is coming from – you can’t go much bigger than Google, especially not in online video content. To sum the…Read more Clarity in Transmedia

New post up on MIPWorld…

... a post where I try to help TV executives view, understand and evaluate possible transmedia projects. It's over here.

Transmedia – the ketchup effect

Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice. For several years a lot of talented people around the world have been working on transmedia projects,…Read more Transmedia – the ketchup effect

What do you want transmedia to do for you?

Transmedia is a buzzword to many. For others,it’s a word that promises gateways into new experiences. For yet others, it’s aterm that is filled with challenges and possibilities on a storytelling and creative level. It all comes down to one simple question: what do you want transmedia to do for you? Do you want transmedia…Read more What do you want transmedia to do for you?