Keeping the audience channel ON

I had an article published on MIPBlog earlier today, where I talked a bit about the fact that the audience increasingly is becoming one of your channels for reaching a greater audience. A channel to be nurtured, to be harnessed and to be allowed to grow, sometimes even without 100% 24/7 control. Matt Campion of…Read more Keeping the audience channel ON

Transmedia – knitting brands and television together

At the London Transmedia Fest at the end of October – an event put on by DMIC, Ogilvy and other parties – the power of brands was readily apparent. As commissioning budgets dwindle, producers worldwide are looking for new ways of funding content, and one of the more attractive options is brand integration. The challenge…Read more Transmedia – knitting brands and television together

London Transmedia Fest 2012

The London Transmedia Fest event has concluded, with one day of branding and storytelling in focus and another day with the Future Media Bootcamp (where I talked a bit on new funding models), a TV Hackathon and an Immersive Writing Lab. On Friday it became quite apparent that there is a very tangible interest in…Read more London Transmedia Fest 2012

It’s about what you leave out

I am currently working and writing on an experimental form of storytelling, that probably would fall under the ”transmedia” category. I am not yet sure whether it will all bear fruit or not; I’ve taken an old pet project of mine and am trying to translate it into a whole new form. If I can…Read more It’s about what you leave out

MIPCOM 2012 – it’s getting there

So, the last night in Cannes once again as MIPCOM 2012 is done and dusted, and once again there is that feeling of things moving slowly in the right direction. Yes, there is a lot – an enormous amount – of content that is as content has been for quite some time already; game shows,…Read more MIPCOM 2012 – it’s getting there

Four criteria for evaluating IP and transmedia potential

A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh” transmedia projects, fairly recently developed and released. At the same time, there are countless great narratives already in existence that could work wonderfully…Read more Four criteria for evaluating IP and transmedia potential

Transmedia in Cannes – Three Wishes

It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before.…Read more Transmedia in Cannes – Three Wishes

Reflections on transmedia – Nordic Panorama edition

I’ve spent this weekend up in Oulu to attend the Nordic Panorama festival for documentaries and short films, and more precisely to act as a consultant at the Transmedia Hackathon that Laura Marie Kiralfy put on there via her Encounters project. The company I work for, MediaCity Finland, also played host to the 2nd Nordic…Read more Reflections on transmedia – Nordic Panorama edition

Five transmedia projects – autumn 2012

All of a sudden, it’s autumn again and we’re coming to the home stretch of the year. Fear not, even though the days grow shorter and the weather colder (unless you’re reading this down under, in which case I envy you a little bit) it looks like we’ll have plenty to take part of and…Read more Five transmedia projects – autumn 2012