Over the past few weeks I’ve been writing about some principles I feel are crucial for anyone creating stories and content today, while hoping to reach and engage people with said stories and content. There are many ways for us to look at what we’re doing. There are many tips and tricks to keep…Read more Rebooting our creative minds – are we worthy of an audience?
When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…Read more Storyteller and bridge builder
I wrote a post a couple of weeks ago endorsing the building of personas as a tool for content creators. I had a number of positive responses to the post, from people in the academic world as well as people from the creation side of the content business. Since a major reason I got in…Read more Using the user – developing content in 2015