It’s that time of the year again. Time for us northerners to stop despairing just because Winter Is Coming, and jump on a plane for a week of frenzy on the Riviera. It’s MIPCOM time (and MIPJunior as well, of course) and this year it looks to be more interesting for me than ever before.…Read more Transmedia in Cannes – Three Wishes
Author: Simon Staffans
Reflections on transmedia – Nordic Panorama edition
I’ve spent this weekend up in Oulu to attend the Nordic Panorama festival for documentaries and short films, and more precisely to act as a consultant at the Transmedia Hackathon that Laura Marie Kiralfy put on there via her Encounters project. The company I work for, MediaCity Finland, also played host to the 2nd Nordic…Read more Reflections on transmedia – Nordic Panorama edition
Five transmedia projects – autumn 2012
All of a sudden, it’s autumn again and we’re coming to the home stretch of the year. Fear not, even though the days grow shorter and the weather colder (unless you’re reading this down under, in which case I envy you a little bit) it looks like we’ll have plenty to take part of and…Read more Five transmedia projects – autumn 2012
Transmedia – rescuing the bottom line for producers everywhere (?)
(played around with Xtranormal a bit. Not the smoothest of dialogues, but hey.. :P)
Clarity in Transmedia
A couple of days ago I was alerted to Google’s new study, going by the name of “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.”. It’s an interesting report, especially taking into context where it is coming from – you can’t go much bigger than Google, especially not in online video content. To sum the…Read more Clarity in Transmedia
New post up on MIPWorld…
... a post where I try to help TV executives view, understand and evaluate possible transmedia projects. It's over here.
Transmedia – the ketchup effect
Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice. For several years a lot of talented people around the world have been working on transmedia projects,…Read more Transmedia – the ketchup effect
What do you want transmedia to do for you?
Transmedia is a buzzword to many. For others,it’s a word that promises gateways into new experiences. For yet others, it’s aterm that is filled with challenges and possibilities on a storytelling and creative level. It all comes down to one simple question: what do you want transmedia to do for you? Do you want transmedia…Read more What do you want transmedia to do for you?
A Future for Transmedia
In an article over at GamaSutra the other day the author, Leigh Alexander, asked the very legitimate question ”where’s this glorious transmedia future?”, referring to his view that the gaming industry is leading the social media revolution, and televison and film are slow to catch up.The 2012 Super Bowl had 17,5 million socialmedia imprints on one day. That's…Read more A Future for Transmedia
Transmedia for Companies
This post I’ll keep short and to the point.It’s my thoughts about how companies can benefit from utilizing transmediastorytelling; not only when it comes to marketing a product or a service, butalso when it comes to the company itself.There are many companies that think abouttransmedia and use transmedia storytelling to break through into theconsciousness of…Read more Transmedia for Companies
Simon Staffans // Evolving Media 